{"id":32595,"date":"2022-06-30T22:03:48","date_gmt":"2022-06-30T22:03:48","guid":{"rendered":"https:\/\/www.withinnigeria.com\/broadnews\/?p=32595"},"modified":"2022-06-30T22:03:48","modified_gmt":"2022-06-30T22:03:48","slug":"update-on-google-upskills-alternative-young-creators","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/broadnews\/2022\/06\/30\/update-on-google-upskills-alternative-young-creators\/","title":{"rendered":"Update on Google upskills `Alternative young Creators&#8217;"},"content":{"rendered":"<header class=\"entry-header\" aria-label=\"Content\">\n<p class=\"entry-title\"><span style=\"font-size: 16px\">Google on Thursday said it has hosted a two-day residency similar to the bootcamp Programme in Nairobi to upskill and celebrate young creators identified as Alternative and Non-mainstream.<\/span><\/p>\n<\/header>\n<div class=\"entry-content\">\n<p>The\u00a0News Agency of Nigeria (NAN) reports that in contrast to mainstream mass media, alternative media tend to be \u201cnon-commercial projects that advocate the interests of those excluded from the mainstream\u201d.<\/p>\n<p>For example, the poor, political and ethnic minorities, labour groups, and other identities.<\/p>\n<p>Taiwo Kola-Ogunlade, Communication and Public Relations Manager,\u00a0Google West Africa, said in a statement that the residency aimed to amplify the impact of the Alt\u00e9 movement in Africa and the world.<\/p>\n<p>Kola-Ogunlade\u00a0said that the Alternative Movement, colloquially known as the\u00a0<strong>\u2018Alt\u00e9 Movement\u2019<\/strong>, traces its roots to <a href=\"https:\/\/www.withinnigeria.com\/broadnews\/2022\/06\/30\/lagos-community-enjoys-nysc-free-healthcare-services\/\">Lagos<\/a>, Nigeria, where young Africans embrace the idea of being misfits or non-conformists.<\/p>\n<p>He said that the movement champions unconventional self-expression in all aspects of life but mainly through music, fashion and visual arts.<\/p>\n<p>According to him, alternative youth culture is rarely recognised in mainstream media; therefore creators have turned to YouTube to connect with their audiences because there are no barriers to entry.<\/p>\n<p>\u201cIt is exciting to see creators that identify as non-mainstream find community on our platform.<\/p>\n<p>\u201cThis comes just a few days after we announced a call for applications for the YouTube Black Voices Fund for 2023 aimed at elevating marginalised voices.<\/p>\n<p>\u201cWe also want to showcase how products like YouTube and YouTube Shorts and platforms like Google Arts &amp; Culture can help drive the culture forward,\u2019\u2019 he said.<\/p>\n<p>Kola-Ogunlade said that although\u00a0the movement started in Nigeria, it had strongly taken root across the continent.<\/p>\n<p>According to him, recent Google Search trends from across Africa show an increase in `Alt\u00e9-related searches from 2020.<\/p>\n<p>He said that the first batch of 25 `creatives\u2019 at the Residency that ran from June 28, until July 30, was from Nigeria, Kenya, Ghana, Botswana, and South Africa.<\/p>\n<p>Kola-Ogunlade said that in Residency the creatives learn how to better connect with their audiences and move the culture forward through platforms like Google Arts &amp; Culture, YouTube and YouTubeShorts.<\/p>\n<p>The communication manager\u00a0said that the creatives would be equipped with entrepreneurial skills on how they can enhance the visibility of their brands.<\/p>\n<p>Google has also invited Alt\u00e9 creatives that have global brands such as\u00a0Tshepo The Jeans Maker to give career talks to the young creative entrepreneurs.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google on Thursday said it has hosted a two-day residency similar to the bootcamp Programme in Nairobi to upskill and celebrate young creators identified as Alternative and Non-mainstream. The\u00a0News Agency of Nigeria (NAN) reports that in contrast to mainstream mass media, alternative media tend to be \u201cnon-commercial projects that advocate the interests of those excluded [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":32637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[238],"tags":[6273,289],"class_list":["post-32595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foreign","tag-google-upskills-alternative","tag-kenya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Update on Google upskills `Alternative young Creators&#039; &#187; BROAD NEWS \u2014 WITHIN NIGERIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/broadnews\/2022\/06\/30\/update-on-google-upskills-alternative-young-creators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Update on Google upskills `Alternative young Creators&#039;\" \/>\n<meta property=\"og:description\" content=\"Google on Thursday said it has hosted a two-day residency similar to the bootcamp Programme in Nairobi to upskill and celebrate young creators identified as Alternative and Non-mainstream. 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