{"id":40785,"date":"2022-08-27T08:25:28","date_gmt":"2022-08-27T08:25:28","guid":{"rendered":"https:\/\/www.withinnigeria.com\/broadnews\/?p=40785"},"modified":"2022-08-27T08:25:28","modified_gmt":"2022-08-27T08:25:28","slug":"were-committed-to-amplifying-talents-from-nigeria-spotify","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/broadnews\/2022\/08\/27\/were-committed-to-amplifying-talents-from-nigeria-spotify\/","title":{"rendered":"We\u2019re committed to amplifying talents from Nigeria \u2013 Spotify"},"content":{"rendered":"<header class=\"entry-header\" aria-label=\"Content\">\n<p class=\"entry-title\">Spotify, an online music streaming platform, says it is committed to amplifying talents and content creators from Nigeria.<\/p>\n<\/header>\n<div class=\"entry-content\">\n<p dir=\"ltr\">Phiona Okumu, Spotify\u2019s Head of Music, Sub Saharan Africa, disclosed this when Spotify hosted celebrities, media, influencers and fans to celebrate \u201cLagos\u2019 status as a city of culture-shifters, innovators, and tastemakers in Lagos State\u201d.<\/p>\n<p dir=\"ltr\">Okumu said in a statement on Friday that Spotify would continue to provide viable platforms for local artistes and creators in the audio space to showcase their creativity.<\/p>\n<p dir=\"ltr\">She noted that Spotify was impressed with the success of Nigerian music based on the platform\u2019s recent finding.<\/p>\n<p dir=\"ltr\">She said this revealed that <a href=\"https:\/\/www.withinnigeria.com\/broadnews\/2022\/07\/26\/burna-boys-last-last-climbs-up-billboard-hot-100-chart-tems-single-makes-debut\/\"><strong>Burna Boy,<\/strong><\/a> Asake, Davido, Drake and Wizkid were the five top most streamed artistes by the Gen Z community in Nigeria.<\/p>\n<p dir=\"ltr\">\u201cWe are so proud to be connected with the Nigerian Gen Z community and we remain committed to amplifying the talent coming out of Nigeria by providing a platform for local artistes and creators in the audio space to showcase their creativity.<\/p>\n<p dir=\"ltr\">\u201cLagos is becoming a global tastemaker city and a generation of artistes, powered by online streaming, have got it to this point.<\/p>\n<p dir=\"ltr\">\u201cThanks in large part to music, the world\u2019s been given a taste of Nigeria, moreso, African creators are giving rise to globalisation of culture through their work and we are so excited to be part of this success story.<\/p>\n<p dir=\"ltr\">\u201cAs Lagos is increasingly attaining a global tastemaker city status with creatives who are driving trends in pop culture and music, Spotify is proud to celebrate both this city that has cemented itself as a global powerhouse and the young tastemakers who are setting the agenda,\u201d she said.<\/p>\n<p dir=\"ltr\">According to her, the Spotify RADAR booth featured the six RADAR Africa artistes who recently joined the Spotify RADAR programme; BNXN (formerly known as Buju), Victony,\u00a0 Ayra Starr, Black Sheriff, Buruklyn Boyz and DBN Gogo.<\/p>\n<p dir=\"ltr\">She said the <a href=\"https:\/\/www.withinnigeria.com\/broadnews\/2022\/05\/16\/nigerian-saxophonist-julius-ekemode-for-burial-may-28\/\"><strong>afrobeats<\/strong><\/a> booth provided an opportunity for guests to familiarise themselves with the different Afrobeats-centric playlists available on Spotify, some of which were displayed in the booth.<\/p>\n<p dir=\"ltr\">\u201cAt the morning session, influencers and their fans interacted with the Spotify team for a deep dive into the listening habits of Nigeria\u2019s Gen Z.<\/p>\n<p dir=\"ltr\">\u201cThe session included an exploration of how the music consumed by Gen Zs often mirrors their moods and fits into their day-to-day lives.<\/p>\n<p dir=\"ltr\">\u201cNigerian artiste, Victony, who is also a RADAR Africa artiste, had guests singing along to his hit song \u201cHoly Father\u201d and other jams, making the event one to remember.<\/p>\n<p dir=\"ltr\">\u201cLater, at the evening session, the party continued with another Spotify RADAR Africa artiste, BNXN, who enthralled the crowd with some of his hit songs including \u201cFinesse\u201d.<\/p>\n<p dir=\"ltr\">\u201cUp and coming Nigerian Afropop singer, Prey\u00e9, also performed, previewing her album coming out in September,\u201d she said.<\/p>\n<p dir=\"ltr\">Okumu said that DanceBit, an all female dance crew, treated both morning and evening attendees to a dance performance that left people wanting more.<\/p>\n<p dir=\"ltr\">\u201cNigeria is undeniably a country setting trends across the world, with Lagos at the heart of its influence.<\/p>\n<p dir=\"ltr\">\u201cWith the array of talent present at the #SpotifyFunhouse events, we can say for certain that Lagos\u2019 status as a city of influence is here to stay,\u201d she said.<\/p>\n<p dir=\"ltr\">Speaking on the partnership with Spotify, Lerato Makume, Customer Marketing Manager for Bombay Sapphire, said,\u2019 \u2018Bombay Sapphire believes in inspiring self-expression.<\/p>\n<p dir=\"ltr\">\u201cThe collaboration with the blend bar gave opportunity for Nigerian creatives and tastemakers to express their creativity in a glass by mixing their own drinks as they do their music.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Spotify, an online music streaming platform, says it is committed to amplifying talents and content creators from Nigeria. Phiona Okumu, Spotify\u2019s Head of Music, Sub Saharan Africa, disclosed this when Spotify hosted celebrities, media, influencers and fans to celebrate \u201cLagos\u2019 status as a city of culture-shifters, innovators, and tastemakers in Lagos State\u201d. Okumu said in [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":40812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[17],"tags":[285],"class_list":["post-40785","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-spotify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>We\u2019re committed to amplifying talents from Nigeria \u2013 Spotify &#187; BROAD NEWS \u2014 WITHIN NIGERIA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/broadnews\/?p=40785\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We\u2019re committed to amplifying talents from Nigeria \u2013 Spotify\" \/>\n<meta property=\"og:description\" content=\"Spotify, an online music streaming platform, says it is committed to amplifying talents and content creators from Nigeria. Phiona Okumu, Spotify\u2019s Head of Music, Sub Saharan Africa, disclosed this when Spotify hosted celebrities, media, influencers and fans to celebrate \u201cLagos\u2019 status as a city of culture-shifters, innovators, and tastemakers in Lagos State\u201d. 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