Giant music streaming platform, Spotify, has celebrated Mavin Records’ musician, Ayra Starr, as the newest artist to join the EQUAL Music Programme.
Spotify describes Ayra Starr, the EQUAL Africa Artist of the Month, as a representation of the rise of new-age female artists whose creativity and determination breaks barriers between genres.
EQUAL Music Programme, according to Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, is to create a space on the platform that allows amplification of the work of female creators.
“Ayra represents the rise of new-age female artists whose creativity and determination breaks barriers between genres. She possesses the boldness and swagger that we’re used to seeing from pop artists, but has an edge that feels symbolic of the listening habits of Gen-Zers. We aim to amplify more confident female voices like hers through EQUAL,” Okumu added.
Responding to the recognition, Ayra Starr said; “it feels good to be a part of the generation that is changing the narrative and being appreciated for our contribution to society, irrespective of the sector and age.”
“I’m grateful to Spotify EQUAL for this feature that shines a light on women in a male-dominated industry. It makes me feel seen, and I’m sure it’s done so for everyone who has been featured before me.”
This feat follows the songstress’ global breakthrough with her hit song, ‘Bloody Samaritan’, and her debut studio album, ‘19 and Dangerous’.