{"id":109901,"date":"2022-12-10T15:30:53","date_gmt":"2022-12-10T15:30:53","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=109901"},"modified":"2022-12-10T15:31:29","modified_gmt":"2022-12-10T15:31:29","slug":"why-i-usually-tell-mavin-artistes-to-emulate-portable-don-jazzy-video","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2022\/12\/10\/why-i-usually-tell-mavin-artistes-to-emulate-portable-don-jazzy-video\/","title":{"rendered":"Why I usually tell Mavin artistes to emulate Portable \u2013 Don Jazzy [VIDEO]"},"content":{"rendered":"<p>Founder of Mavin Records, Michael Ajaere, professionally known as Don Jazzy, has revealed why he usually tells his signees to emulate Portable\u2019s controversial personality.<\/p>\n<p class=\"p1\"><span class=\"s1\">Don Jazzy said he uses the Zazuu star as an example whenever he is talking to his artistes about how to remain relevant in the music industry.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The music executive stated this while being interviewed by Joey Akan on Afrobeats Intelligence Podcast.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He also did a comparitive analysis of <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/09\/10\/headies-buju-bnxn-finally-takes-delivery-of-2022-bentley-for-next-rated-win\/\">BNXN (formerly Buju)<\/a> and Portable who both became big stars in 2021.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Don Jazzy noted that at the time Portable hit the limelight with his breakout song, Zazuu Zeh, courtesy of Olamide, BNXN already had 7 songs on the charts but the controversial singer\u2019s followers grew to a million faster.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">He further explained that the controversial or <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/12\/02\/crowd-gather-as-portable-knocks-lady-down-with-new-car-in-lagos-video\/\">debatable things that<\/a> <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/12\/02\/crowd-gather-as-portable-knocks-lady-down-with-new-car-in-lagos-video\/\">Portable<\/a> does puts him in the news and that aids his relevance even without releasing songs.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/10\/08\/first-time-in-my-life-warri-pikin-expresses-shock-over-what-don-jazzy-did-about-his-mothers-burial-asoebi\/\">The Mavin boss<\/a> said when he\u2019s having meetings with his team, he makes them understand it is not just about dropping good music and relaxing. He said that he makes realise the algorithm will favour them if they put themselves out there and do things that will make their names come up in conversations like Portable does.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Coincidentally, \u2018Portable\u2019 and \u2018Zazu Zeh\u2019 <\/span><span class=\"s1\">fall under two different categories in <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/12\/09\/2022-oxlade-zazu-zeh-buga-anikulapo-peter-obi-others-top-google-searches-in-nigeria\/\">this year\u2019s top Google search by Nigerians.<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Watch him speak below:<\/span><\/p>\n<div style=\"width: 832px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-109901-1\" width=\"832\" height=\"480\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/12\/ifeoluwaunusual\/2022\/12\/10\/VIDEO-2022-12-10-15-56-50.mp4?_=1\" \/><a href=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/12\/ifeoluwaunusual\/2022\/12\/10\/VIDEO-2022-12-10-15-56-50.mp4\">https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/12\/ifeoluwaunusual\/2022\/12\/10\/VIDEO-2022-12-10-15-56-50.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Founder of Mavin Records, Michael Ajaere, professionally known as Don Jazzy, has revealed why he usually tells his signees to emulate Portable\u2019s controversial personality. Don Jazzy said he uses the Zazuu star as an example whenever he is talking to his artistes about how to remain relevant in the music industry. The music executive stated [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":109903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"custom","single_blog_custom":"94000","parallax":"1","fullscreen":"1","layout":"double-sidebar","sidebar":"single-left","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"0","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[4,7],"tags":[20,18178,18177,8057,138],"class_list":["post-109901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-music","tag-don-jazzy","tag-emulate","tag-mavin-artistes","tag-portable","tag-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why I usually tell Mavin artistes to emulate Portable \u2013 Don Jazzy [VIDEO]<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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