{"id":148392,"date":"2023-11-09T16:31:18","date_gmt":"2023-11-09T16:31:18","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=148392"},"modified":"2023-11-09T16:31:18","modified_gmt":"2023-11-09T16:31:18","slug":"nigerian-artists-losing-love-for-music-pheelz-laments","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2023\/11\/09\/nigerian-artists-losing-love-for-music-pheelz-laments\/","title":{"rendered":"Nigerian artists losing love for music \u2013 Pheelz laments"},"content":{"rendered":"<ul>\n<li><strong>Pheelz said he observed that Nigerian artists are now more interested in the lucrative business side of music.<\/strong><\/li>\n<li><strong>He warned that marketing strategies are fleeting, emphasized that only good music will stand for a long period of time.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>Renowned Nigerian music producer, Pheelz, expressed his concern about the diminishing passion and love for music among Nigerian artists.<\/p>\n<p>Pheelz lamented on the shift he has observed in the current generation of musicians. He highlighted the increasing focus on commercial success and fame, often at the expense of originality and artistic fulfillment.<\/p>\n<figure id=\"attachment_148396\" aria-describedby=\"caption-attachment-148396\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-148396\" src=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2023\/11\/Screenshot_20231109-171513.jpg\" alt=\"\" width=\"720\" height=\"780\" srcset=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2023\/11\/Screenshot_20231109-171513.jpg 720w, https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2023\/11\/Screenshot_20231109-171513-277x300.jpg 277w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-148396\" class=\"wp-caption-text\">A photo of Pheelz<\/figcaption><\/figure>\n<p>During an interview with media personality Ehiz on The Dadaboy Show, Pheelz claimed that <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2023\/09\/16\/alleged-dark-secrets-of-the-music-industry-exposed-by-up-and-coming-musician-following-mohbads-demise\/\">Nigerian musicians are now more focused on the lucrative music industry<\/a> than the art form itself.<\/p>\n<p>He asserted that Nigerian manufacturers, entrepreneurs, and artists are all the same.<\/p>\n<p>He stressed that only excellent music will endure, cautioning against the transience of marketing techniques.<\/p>\n<p>Pheelz said:<\/p>\n<p><strong><em> \u201cWe [Nigerian artists] are losing that love for music. It\u2019s starting to become manufacturing. It\u2019s starting to feel like we\u2019re manufacturing soaps like we are making iPhones.<\/em><\/strong><\/p>\n<p><strong><em>\u201cIt\u2019s starting to feel repetitive like we\u2019re losing our creative sauce and our creative essence. It\u2019s becoming work. Now, it\u2019s harder to promote than to even make the music. Now, it\u2019s becoming about promotion and marketing, not even about the art of it.<\/em><\/strong><\/p>\n<p><strong><em>I don\u2019t know about anybody else but for me, it\u2019s about the music. I think that\u2019s the most important thing. That\u2019s the one thing that will stand the test of time. Marketing strategies will come and go. We shouldn\u2019t be really focused on that. The way we market music now was not the same way we used to market music.<\/em><\/strong><\/p>\n<p><strong><em>\u201cWhen people say stuff like, \u2018It doesn\u2019t even matter if the music sounds good, if you no get money to push am e no go blow.\u2019 That kind of thing hurts me. I\u2019m like, then what are we doing? If we don\u2019t really exalt good music anymore and we just follow clout and hype what are we doing? Are we really making music then?\u201d<\/em><\/strong><\/p>\n<p>Pheelz hopes to inspire a revival of genuine passion for music and encourage artists to prioritize creativity and innovation over merely chasing popularity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pheelz said he observed that Nigerian artists are now more interested in the lucrative business side of music. He warned that marketing strategies are fleeting, emphasized that only good music will stand for a long period of time. Renowned Nigerian music producer, Pheelz, expressed his concern about the diminishing passion and love for music among [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":148397,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"94000","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[3],"tags":[7876,2,22998,23034,1487],"class_list":["post-148392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-art","tag-bs-business","tag-focus","tag-nigerian-artists","tag-pheelz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nigerian artists losing love for music \u2013 Pheelz laments<\/title>\n<meta name=\"description\" content=\"Renowned Nigerian music producer, Pheelz, expressed his concern about the diminishing passion and love for music among Nigerian artists.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/entertainment\/2023\/11\/09\/nigerian-artists-losing-love-for-music-pheelz-laments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nigerian artists losing love for music \u2013 Pheelz laments\" \/>\n<meta property=\"og:description\" content=\"Pheelz said he observed that Nigerian artists are now more interested in the lucrative business side of music. 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