{"id":192686,"date":"2024-10-23T07:05:43","date_gmt":"2024-10-23T07:05:43","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=192686"},"modified":"2024-10-23T07:05:43","modified_gmt":"2024-10-23T07:05:43","slug":"cost-of-producing-music-videos-now-compared-to-years-ago-timaya","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2024\/10\/23\/cost-of-producing-music-videos-now-compared-to-years-ago-timaya\/","title":{"rendered":"&#8220;Cost of producing music videos now compared to years ago&#8221; &#8211; Timaya"},"content":{"rendered":"<ul>\n<li data-pm-slice=\"0 0 []\"><strong>Veteran Nigerian singer Timaya opens up on the increasing costs of music video production.<\/strong><\/li>\n<li data-pm-slice=\"0 0 []\"><strong> According to Timaya, years ago, the average budget for shooting a music video was approximately N1.5 million.<\/strong><\/li>\n<li data-pm-slice=\"0 0 []\"><strong> Today, high-quality music videos now range from N50 million to N100 million.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<p>Popular Nigerian singer Inetimi Timaya Odon, popularly known as <strong><a href=\"http:\/\/www.withinnigeria.com\/tag\/timaya\">Timaya<\/a><\/strong>, has opened up on the rising costs of producing music videos, drawing comparisons to previous years.<\/p>\n<p>In a recent interview, the veteran artist addressed the common perception that musicians charge excessively for their performances, shedding light on the financial realities behind the scenes.<\/p>\n<p>Timaya revealed that in earlier years, the budget for shooting a <strong><a href=\"http:\/\/www.withinnigeria.com\/?s=music+video\">music video<\/a><\/strong> was approximately N1.5 million.<\/p>\n<figure id=\"attachment_192688\" aria-describedby=\"caption-attachment-192688\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-192688 size-full\" src=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2024\/10\/Screenshot-2024-10-23-050524.png\" alt=\"Timaya on today's music video production costs\" width=\"660\" height=\"761\" srcset=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2024\/10\/Screenshot-2024-10-23-050524.png 660w, https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2024\/10\/Screenshot-2024-10-23-050524-260x300.png 260w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-192688\" class=\"wp-caption-text\">Timaya.<\/figcaption><\/figure>\n<p>However, he pointed out that current production costs have surged significantly, ranging from N50 million to N100 million for high-quality visuals.<\/p>\n<p data-pm-slice=\"0 0 []\">Furthermore, Timaya explained that the substantial fees charged by artists are not solely for the music itself but also cover the costs of promoting the song.<\/p>\n<h3>Netizens Reactions&#8230;<\/h3>\n<p>@<strong>Qladele<\/strong> said: &#8220;Seriously \ud83d\ude33.&#8221;<\/p>\n<p>@<strong>pabloLIGHT01<\/strong> said: &#8220;<em>Omo e no easy anywhere oo at all.&#8221;<\/em><\/p>\n<p>@<strong>olacuteTunes<\/strong> said:<em> &#8220;Industry no be play play again.&#8221;<\/em><\/p>\n<p>@<strong>Bigsamyyyy<\/strong> said: &#8220;<em>No wonder Portable video no pass 5.<\/em>&#8221;<\/p>\n<p>@<strong>nogettime<\/strong> said: &#8220;T<em>hat\u2019s why boy llona is up there. Guy would just shoot video in a farmland in his hometown, just him in the video singing his Afro depression.&#8221;<\/em><\/p>\n<p>@<strong>DAwadje<\/strong> said: &#8220;<em>Sounds like cap. For a video less than 4mins 100M?? You know how much 100M be?&#8221;<\/em><\/p>\n<p>@<strong>Iamjoebrighton1<\/strong> said: &#8220;<em>Them dey collect money pass Producers? Put them on Royalty, if the song no come get views, they do take am like that, if e get views na win.&#8221;\u00a0<\/em><\/p>\n<p>@<strong>AMOSONIJOSEPH<\/strong> said: <em>&#8220;Money money money&#8230;. You use money to get more money.&#8221;<\/em><\/p>\n<p>@<strong>stephraysan<\/strong> said: &#8220;<em>Everything don cost like this.&#8221;<\/em><\/p>\n<p>@<strong>nasirgitten<\/strong> said: &#8220;<em>100m for video n promotion he meant \ud83e\udd28\ud83d\ude0f.&#8221;<\/em><\/p>\n<p>See below;<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">&quot;Now, just to shoot one video; 100 million, 50 million, 60 million&quot;<\/p>\n<p>&#8212; Timaya <a href=\"https:\/\/t.co\/us8AXSGf33\">pic.twitter.com\/us8AXSGf33<\/a><\/p>\n<p>&mdash; @\ud835\uddfc\ud835\uddfb\ud835\uddf2\ud835\uddf7\ud835\uddfc\ud835\uddef\ud835\uddf9\ud835\uddf2\ud835\ude00\ud835\ude00\ud835\uddef\ud835\uddfc\ud835\ude06 (@OneJoblessBoy) <a href=\"https:\/\/twitter.com\/OneJoblessBoy\/status\/1848805018885099936?ref_src=twsrc%5Etfw\">October 22, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Veteran Nigerian singer Timaya opens up on the increasing costs of music video production. According to Timaya, years ago, the average budget for shooting a music video was approximately N1.5 million. Today, high-quality music videos now range from N50 million to N100 million. Popular Nigerian singer Inetimi Timaya Odon, popularly known as Timaya, has opened [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":192689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"94000","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[27685],"tags":[7060,30887,1224,94],"class_list":["post-192686","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cost","tag-music-videos","tag-nigerian-singer","tag-timaya"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Timaya on music video production costs<\/title>\n<meta name=\"description\" content=\"Nigerian singer Timaya, has opened up on the rising costs of producing music videos, drawing comparisons to previous years.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/10\/23\/cost-of-producing-music-videos-now-compared-to-years-ago-timaya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Cost of producing music videos now compared to years ago&quot; - Timaya\" \/>\n<meta property=\"og:description\" content=\"Veteran Nigerian singer Timaya opens up on the increasing costs of music video production. According to Timaya, years ago, the average budget for shooting\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/10\/23\/cost-of-producing-music-videos-now-compared-to-years-ago-timaya\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTERTAINMENT \u2014 WITHIN NIGERIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/withinnigeria\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-23T07:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2024\/10\/FotoJet-38.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"idowu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@withinnigeria\" \/>\n<meta name=\"twitter:site\" content=\"@withinnigeria\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"idowu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.withinnigeria.com\\\/entertainment\\\/2024\\\/10\\\/23\\\/cost-of-producing-music-videos-now-compared-to-years-ago-timaya\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.withinnigeria.com\\\/entertainment\\\/2024\\\/10\\\/23\\\/cost-of-producing-music-videos-now-compared-to-years-ago-timaya\\\/\"},\"author\":{\"name\":\"idowu\",\"@id\":\"https:\\\/\\\/www.withinnigeria.com\\\/entertainment\\\/#\\\/schema\\\/person\\\/ed02a48f5d4c2b185be0bb0da2890d21\"},\"headline\":\"&#8220;Cost of producing music videos now compared to years ago&#8221; 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