{"id":201858,"date":"2024-12-31T16:47:16","date_gmt":"2024-12-31T16:47:16","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=201858"},"modified":"2024-12-31T16:47:16","modified_gmt":"2024-12-31T16:47:16","slug":"its-not-your-business-to-tell-people-what-to-watch-femi-branch-fumes-at-cinemas-guilty-of-favouritism","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2024\/12\/31\/its-not-your-business-to-tell-people-what-to-watch-femi-branch-fumes-at-cinemas-guilty-of-favouritism\/","title":{"rendered":"It\u2019s not your business to tell people what to watch \u2013 Femi Branch fumes at cinemas guilty of favouritism"},"content":{"rendered":"<ul>\n<li class=\"p1\"><strong>Femi Branch has with displeasure, opened up on how some cinemas seem intent on dividing the film industry.<\/strong><\/li>\n<li class=\"p1\"><strong><span class=\"s2\">The movie star called out some cinemas for playing favourites, thereby favouring some filmmakers over others and giving them more screen time.<\/span><\/strong><\/li>\n<li class=\"p1\"><strong><span class=\"s2\">The movie star shared why some producers are afraid to speak up, and advised the cinemas to be fair in their duties.<\/span><\/strong><\/li>\n<\/ul>\n<hr \/>\n<p class=\"p1\"><span class=\"s2\">Nollywood actor Femi Branch has lamented how some cinemas in Nigeria have began engaging in favouritism regarding the screen time of some movies.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The movie star expressed frustration over the reported growing trend of cinemas promoting one movie above others.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Branch\u2019s concerns were sparked during a meet-and-greet event for Toyin Abraham\u2019s latest film, \u201cAlakada Bad and Boujee\u201d at a cinema.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The actor, in a video, revealed that cinema staff often wear promotional T-shirts for one film, remove media cards for other films from their counters, and replace them with those of the promoted film.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Branch further alleged that some cinema staff lobby patrons into watching certain movies, assuring them that it\u2019s better than their intended choice.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">The actor emphasised that cinemas should not dictate what people watch, and he warned those engaging in this practice to stop.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">He argued that this behaviour creates division within the industry and appealed for an even playing field for producers.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Femi Branch called for fairness and transparency in cinema promotions.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Recall that actress and producer <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/12\/24\/funke-akindele-its-not-a-shade-toyin-abraham-firmly-states-following-criticism-from-fans\/\">Toyin Abraham recently hinted at the challenges faced by film owners in cinemas.<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Abraham noted that some fans expect gifts in exchange for watching her movie, creating an uneven playing field for producers who cannot afford to offer such incentives.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Also, she and <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/12\/28\/some-cinemas-are-discouraging-fans-from-watching-my-movie-mercy-aigbe-cries-out\/\">Mercy Aigbe accused some cinemas of sabotaging their films.<\/a> Watch Femi Branch speak<\/span><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DENW64fotmr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DENW64fotmr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Basorun Dr. Femi Branch Osunkoya (@chief_femibranch)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Femi Branch has with displeasure, opened up on how some cinemas seem intent on dividing the film industry. The movie star called out some cinemas for playing favourites, thereby favouring some filmmakers over others and giving them more screen time. The movie star shared why some producers are afraid to speak up, and advised the [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":201859,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"2","single_blog_custom":"94000","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"0","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"3","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored by","sponsored_post_name":"","sponsored_post_url":"","sponsored_post_logo_enable":"0","sponsored_post_logo":"","sponsored_post_desc":"","disable_ad":"0"},"jnews_primary_category":{"id":"","hide":""},"footnotes":""},"categories":[3],"tags":[8731,5200,1569,2610,87,161,1349],"class_list":["post-201858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-promoting","tag-ay-comedian","tag-cinema","tag-femi-branch","tag-funke-akindele","tag-mercy-aigbe","tag-toyin-abraham"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>It\u2019s not your business to tell people what to watch \u2013 Femi Branch fumes at cinemas guilty of favouritism<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/12\/31\/its-not-your-business-to-tell-people-what-to-watch-femi-branch-fumes-at-cinemas-guilty-of-favouritism\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It\u2019s not your business to tell people what to watch \u2013 Femi Branch fumes at cinemas guilty of favouritism\" \/>\n<meta property=\"og:description\" content=\"Femi Branch has with displeasure, opened up on how some cinemas seem intent on dividing the film industry. The movie star called out some cinemas for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/2024\/12\/31\/its-not-your-business-to-tell-people-what-to-watch-femi-branch-fumes-at-cinemas-guilty-of-favouritism\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTERTAINMENT \u2014 WITHIN NIGERIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/withinnigeria\" \/>\n<meta property=\"article:published_time\" content=\"2024-12-31T16:47:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2024\/12\/photo-output-160-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ifeoluwa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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