{"id":212164,"date":"2025-06-02T09:28:19","date_gmt":"2025-06-02T09:28:19","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=212164"},"modified":"2025-06-02T09:28:19","modified_gmt":"2025-06-02T09:28:19","slug":"music-artist-contracts-in-nigeria-how-managers-and-middlemen-control-the-game","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2025\/06\/02\/music-artist-contracts-in-nigeria-how-managers-and-middlemen-control-the-game\/","title":{"rendered":"Music Artist contracts in Nigeria: How Managers and Middlemen control the game"},"content":{"rendered":"

Nigeria\u2019s music scene is now global. From Burna Boy shutting down stadiums in Paris to Rema performing at the Ballon d\u2019Or, Nigerian artists are dominating stages across continents.<\/p>\n

But beneath the glitz and streaming milestones lies a dark, entangled web: the world of artist contracts\u2014often orchestrated behind closed doors by managers, middlemen, and record executives with vastly unequal power.<\/p>\n

While fans celebrate the rise of Afrobeat, artists often face career-defining decisions that can lead either to stardom\u2014or financial enslavement.<\/p>\n

THE CONTRACT CULTURE<\/strong><\/h4>\n
The \u201cSign First, Understand Later\u201d Syndrome<\/strong><\/h5>\n

In Nigeria, it’s not uncommon for artists to sign their first record deal in a manager’s living room, not a lawyer’s office. Most contracts are signed when the artist is vulnerable\u2014broke, desperate for a break, and usually uninformed. This imbalance leads to exploitative terms such as:<\/p>\n

    \n
  • 80-20 revenue splits<\/li>\n
  • Multi-year lock-ins<\/li>\n
  • Broad rights over future works<\/li>\n
  • Unclear recoupment clauses<\/li>\n<\/ul>\n

    A 2022 interview with entertainment lawyer Ayodele Odusola revealed that \u201c70% of Nigerian artists who approach us for legal help already signed contracts without legal review. Many didn\u2019t even read the documents.\u201d<\/strong><\/p>\n

    THE MANAGERIAL MESS<\/strong><\/h4>\n
    Managers or Masters?<\/strong><\/h5>\n

    In theory, a manager should guide an artist\u2019s career, secure bookings, and act in their best interests. In practice, many act as de facto gatekeepers\u2014controlling access to shows, brand deals, and even public appearances.<\/p>\n

    Take the case of Muyeez<\/strong>, a rising street-pop artist who in 2023 accused Dapper Music of sidelining him, denying royalties, and using his likeness without consent.<\/p>\n

    \"\"<\/p>\n

    Similar claims were echoed by Shallipopi<\/strong>, another ex-Dapper<\/strong> artist who described the relationship as \u201ccontrolling and exploitative.\u201d<\/p>\n

    \"\"<\/p>\n

    While managers like Sunday Are (Wizkid\u2019s manager) or Tee Billz (formerly with Tiwa Savage) have built reputations for professionalism, countless artists are trapped in what insiders call “mafia-style management deals”\u2014signed informally and enforced psychologically.<\/p>\n

    \"\"<\/p>\n

    MIDDLEMEN & MUSIC MERCHANTS<\/strong><\/h4>\n
    The Unofficial Brokers of Nigerian Music<\/strong><\/h5>\n

    Beyond official contracts lies an even murkier layer: the middlemen\u2014non-label, non-manager figures who \u201cown\u201d connections to brand endorsements, club promoters, or music marketers.<\/p>\n

    Often referred to as \u201cmusic plug-ins,\u201d these individuals:<\/p>\n

      \n
    • Insert themselves into deals<\/li>\n
    • Demand up to 30% cuts<\/li>\n
    • Sometimes hold artists’ music \u201chostage\u201d until paid<\/li>\n<\/ul>\n

      In the past, singer Brymo<\/strong> detailed how such brokers once demanded full publishing rights in exchange for playlisting support. According to him, It was spiritual manipulation disguised as business.<\/p>\n

      \"\"<\/p>\n

      WHEN DEALS GO DEADLY? \u2013 MOHBAD\u2019S STORY<\/strong><\/h4>\n

      Perhaps no case better illustrates the dangers of opaque contracts and unbalanced power than that of Ilerioluwa Aloba, known as MohBad.<\/p>\n

      Signed to Marlian Music, his time at the label became marred with controversy. MohBad publicly accused label boss Naira Marley of assault, intimidation, and withholding payments.<\/p>\n

      \"\"<\/p>\n

      After his contract termination in 2022, the late MohBad released his own statement claiming he never received royalties and was “in fear for his life.”<\/p>\n

      A SYSTEMIC LEGAL FAILURE<\/strong><\/h4>\n
      No Safety Nets<\/strong><\/h5>\n

      The Nigerian legal system does not provide specialized protections for artists. While the Nigerian Copyright Commission (NCC) exists, enforcement is weak and rarely supports artists at the grassroots level.<\/p>\n

      Moreover:<\/p>\n

        \n
      • Most artists can’t afford entertainment lawyers<\/li>\n
      • Many legal proceedings drag for years<\/li>\n
      • Music industry guilds lack real authority<\/li>\n<\/ul>\n

        CONTRACT TERMS TO WATCH OUT FOR<\/strong><\/h4>\n

        Here are some dangerous clauses frequently found in artist contracts in Nigeria:<\/p>\n

        1. 360 Deals<\/strong><\/p>\n

        These allow labels to take a cut from everything: music, shows, endorsements, acting gigs\u2014even merchandise. Though common globally, they’re often abused in Nigeria without proportional investment from the label.<\/p>\n

        2. Perpetual Rights<\/strong><\/p>\n

        Clauses that give the label rights to an artist\u2019s music “in perpetuity,” with no renegotiation.<\/p>\n

        3. Recoupable Advances<\/strong><\/p>\n

        Money given upfront (for videos, lifestyle, rent) is often recouped before the artist sees a dime\u2014even if the label never shows proper accounting.<\/p>\n

        4. Exclusivity Clauses<\/strong><\/p>\n

        Some contracts forbid artists from working with other producers, artists, or even speaking to media without approval.<\/p>\n

        ARTISTS WHO ESCAPED THE TRAP<\/strong><\/h4>\n

        Burna Boy<\/strong><\/p>\n

        \"\"<\/p>\n

        In early interviews, Burna Boy revealed how he had to fight his way out of his early record contract before launching Spaceship Records, his own label. Today, he maintains ownership of his masters and controls his distribution.<\/p>\n

        Tems<\/strong><\/p>\n

        \"\"<\/p>\n

        Tems\u2019 early partnership with Leading Vibe was structured to allow her full creative control. Unlike many female artists who become commodities in contracts, she retained strong autonomy\u2014thanks in part to her legal team.<\/p>\n

        Rema<\/strong><\/p>\n

        \"\"<\/p>\n

        Rema\u2019s deal with Mavin\/Jonzing World included an international development path via Virgin\/Universal, which reportedly allowed for better structuring and visibility. Insiders say Don Jazzy’s transparency played a major role.<\/p>\n

        TOWARDS A FAIRER FUTURE<\/strong><\/h4>\n
        What Can Be Done?<\/strong><\/h5>\n

        1. Industry Education<\/strong>
        \nInitiatives like Empawa Africa (Mr Eazi) are teaching artists how to structure deals and keep ownership.<\/p>\n

        2. Entertainment Law Clinics<\/strong>
        \nLegal collectives like TAP (The Alternative Project) now offer free reviews for young artists.<\/p>\n

        3. Artist Unions<\/strong>
        \nNigeria lacks a functioning music artist union. Creating one with legal teeth could help regulate contracts and prevent abuse.<\/p>\n

        4. Transparent Royalties Platforms<\/strong>
        \nServices like Opulous and Audiomack Monetization are helping artists bypass label bottlenecks entirely.<\/p>\n

        FROM CHAOS TO CONTROL<\/strong><\/h4>\n

        Nigeria\u2019s music industry is booming, but its foundation is still fragile. As managers, middlemen, and mysterious contracts continue to shape artists’ destinies behind closed doors, only systemic reform\u2014powered by legal education, stronger institutions, and empowered artists\u2014can shift the tides.<\/p>\n

        Until then, the journey from studio to stardom will remain a dangerous one, lined with golden promises and hidden traps.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Nigeria\u2019s music scene is now global. From Burna Boy shutting down stadiums in Paris to Rema performing at the Ballon d\u2019Or, Nigerian artists are dominating stages across continents. But beneath the glitz and streaming milestones lies a dark, entangled web: the world of artist contracts\u2014often orchestrated behind closed doors by managers, middlemen, and record executives […]<\/p>\n","protected":false},"author":28,"featured_media":212174,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","override":[{"template":"2","single_blog_custom":"94000","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","post_calculate_word_method":"str_word_count","show_zoom_button":"1","zoom_button_out_step":"3","zoom_button_in_step":"3","number_popup_post":"1","show_author_box":"0","show_post_related":"1","show_inline_post_related":"1"}],"image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post_position":"meta","trending_post_label":"Trending","sponsored_post_label":"Sponsored by","disable_ad":"0"},"jnews_primary_category":[],"footnotes":""},"categories":[3,7],"tags":[82,22210,6988,464,22029,8151,37],"class_list":["post-212164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","category-music","tag-burna-boy","tag-dapper","tag-mohbad","tag-naira-marley","tag-shallipopi","tag-sunday-are","tag-wizkid"],"yoast_head":"\nMusic Artist contracts in Nigeria: How Managers and Middlemen control the game<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/entertainment\/2025\/06\/02\/music-artist-contracts-in-nigeria-how-managers-and-middlemen-control-the-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Music Artist contracts in Nigeria: How Managers and Middlemen control the game\" \/>\n<meta property=\"og:description\" content=\"Nigeria\u2019s music scene is now global. From Burna Boy shutting down stadiums in Paris to Rema performing at the Ballon d\u2019Or, Nigerian artists are dominating\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/2025\/06\/02\/music-artist-contracts-in-nigeria-how-managers-and-middlemen-control-the-game\/\" \/>\n<meta property=\"og:site_name\" content=\"ENTERTAINMENT \u2014 WITHIN NIGERIA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/withinnigeria\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-02T09:28:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2025\/06\/1748856317178.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Samuel David\" \/>\n<meta name=\"twitter:card\" 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