Jaruma is a popular seller of \u201ckayan mata<\/a>\u201d which, in Nigeria, are herbs or potions that act as love enhancers and aphrodisiacs.<\/p>\nThey were originally used by married women to spice up sexual relations but have, over time, been peddled online as voodoo-like herbs for ladies looking to attract the attention of rich men or \u201csecure\u201d their man as Jaruma claims.<\/p>\n
In the past weeks, Jaruma has been in a legal tussle with Ned Nwoko, the billionaire entrepreneur, over the product.<\/p>\n
The sex therapist had made a case for the product\u2019s efficacy and\u00a0alleged\u00a0its usage by Regina Daniels, Nwoko\u2019s wife, in a social media row that prompted\u00a0her arrest\u00a0by the police and eventual arraignment for \u201ccriminal defamation\u201d.<\/p>\n
In HURIWA\u2019s open letter made available to TheCable Lifestyle, the human rights group gave Jaruma a 72-hour ultimatum \u2014 from February 9 \u2014 to provide documents showing the regulatory approval for her product.<\/p>\n
\u201cWe have observed with worries the controversies surrounding your business as a sex therapist and sales of a local aphrodisiac called kayan mata, which you claim are aimed at rescuing women from failed marriages,\u201d the statement read.<\/p>\n
\u201cThe evidence available seems to suggest that you are allegedly preying on impressionable women and as such has allegedly built an empire on the gullibility of desperate women.<\/p>\n
\u201cCan you contradict this allegation with empirical evidence and license from the Nigerian government?<\/p>\n
\u201cAllegations are rife of the use of voodoo and \u2018juju\u2019 dark magic alongside these products in order for your clients to successfully trap men and do their bidding after sexual encounters the male folk finds difficult to walk away from.<\/p>\n
\u201cWhy is there a popular belief that your products can help young girls catch rich sugar Daddies? You have also portrayed that your \u2018kayan mata\u2019 which literally means a woman\u2019s property is said to enhance love and intimacy and even make women receive expensive gifts from men out of inducement.\u201d<\/p>\n
HURIWA cited Section 419 of the Criminal Code stipulating the punishment for love scams and false pretenses.<\/p>\n
The rights group, in the letter signed by Emmanuel Onwubiko, its national coordinator, also quoted Section 387 and 388 under the Penal Code that stipulates imprisonment for two years and\/or with a fine to punish adultery.<\/p>\n
It alleged that Jaruma\u2019s clients are ladies seeking to win the hearts of married men, thus encouraging adultery.<\/p>\n
\u201cAdultery is a criminal offence under the Penal Code of Northern Nigeria. Although adultery is not prosecuted under the Criminal Code, it provides for redress if a spouse can prove that adultery occurred,\u201d it added.<\/p>\n
\u201cWe are not aware of any approval from NAFDAC. As such, selling of unlicensed love potion subject to permitted conditions under national or regional regulation and legislation is a crime and punishable.<\/p>\n
\u201cAre your products accredited? We are giving you 72 hours from the date of this publication to go to the media and repudiate the alleged efficacy of your products with an apology to the men and women you have allegedly induced.<\/p>\n
\u201cFailure to do so, we may very likely take legal steps to force relevant agencies to rise up and do their duty.<\/p>\n
\u201cUnless you show that your Kayan Mata is certified fit for consumption by NAFDAC (National Agency for Food and Drug Administration and Control) and the federal competition and consumer protection commission (FCCPC).\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Embattled sex therapist, Jaruma has been given 72 hours to show regulatory certifications for her \u201ckayan mata\u201d product or risk facing legal actions. The Human Rights Writers Association of Nigeria (HURIWA) made the threat. Jaruma is a popular seller of \u201ckayan mata\u201d which, in Nigeria, are herbs or potions that act as love enhancers and […]<\/p>\n","protected":false},"author":5,"featured_media":60596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[9883,890,9882,2591,1616],"class_list":["post-60595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-kayan-mata","tag-jaruma","tag-rights-group","tag-sue","tag-threatens"],"yoast_head":"\n
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