{"id":80220,"date":"2022-05-09T12:51:10","date_gmt":"2022-05-09T12:51:10","guid":{"rendered":"https:\/\/www.withinnigeria.com\/entertainment\/?p=80220"},"modified":"2022-05-09T12:51:10","modified_gmt":"2022-05-09T12:51:10","slug":"nigerian-and-african-consumers-can-be-difficult-wurld-speaks-on-acceptance","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/entertainment\/2022\/05\/09\/nigerian-and-african-consumers-can-be-difficult-wurld-speaks-on-acceptance\/","title":{"rendered":"&#8220;Nigerian and African consumers can be difficult&#8221; &#8211; Wurld speaks on acceptance"},"content":{"rendered":"<p><strong>Nigerian Afropop artist, Sadiq Onifade popularly known as <a href=\"https:\/\/www.withinnigeria.com\/entertainment\/2021\/12\/18\/wurld-delivers-nerve-wracking-performance-at-livespot-x-festival-photos\/\" target=\"_blank\" rel=\"noopener\">Wurld<\/a> has counted himself fortunate to have been welcomed by African fans after spending many years in the United States.<\/strong><\/p>\n<p>Breaking into the African music market as a non-resident talent, according to the vocalist, who spent his early years in Mushin, Lagos before going to Atlanta and starting as a professional songwriter, can be challenging.<\/p>\n<p>Wurld stated this in a recent interview he did where he pointed out that he never stopped speaking Yoruba or pidgin even while he was out of Nigeria.<\/p>\n<figure id=\"attachment_80221\" aria-describedby=\"caption-attachment-80221\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-80221\" src=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/05\/ogbeniskilla\/2022\/05\/09\/Wurld.jpg\" alt=\"Wurld\" width=\"800\" height=\"460\" srcset=\"https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/05\/ogbeniskilla\/2022\/05\/09\/Wurld.jpg 800w, https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/05\/ogbeniskilla\/2022\/05\/09\/Wurld-300x173.jpg 300w, https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/05\/ogbeniskilla\/2022\/05\/09\/Wurld-768x442.jpg 768w, https:\/\/www.withinnigeria.com\/entertainment\/wp-content\/uploads\/sites\/6\/2022\/05\/ogbeniskilla\/2022\/05\/09\/Wurld-750x430.jpg 750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-80221\" class=\"wp-caption-text\">Afropop singer, Wulrd in the studio.<\/figcaption><\/figure>\n<blockquote><p>\u201cCompared to a lot of my peers in the Afrobeats community, I\u2019ll say I\u2019m one of the very few artists that left the US and became accepted in Nigeria because Nigerian and African consumers can be difficult.<\/p>\n<p>\u201cUnlike others, I started in America and learned how to create music in America, not Nigeria \u2013 amongst the R&amp;B, Pop, Hip-Hop, and Country sounds around me. It also helped that I left Nigeria when I\u2019d understood the grassroots and that helped me a lot when I returned because I didn\u2019t have to start from scratch.<\/p>\n<p>When I moved, I never stopped speaking Yoruba or Pidgin, all I did was adjust to the new culture in America but I never lost my Nigerian\/African background.<\/p>\n<p>Learning to create music in Atlanta, and now Nigeria has been interesting because I\u2019ve found myself trying to make sure people see me as pure as I am.\u201d<\/p><\/blockquote>\n<p>WurlD has collaborated on important projects with notable musicians such as Asa on &#8220;Oceans,&#8221; Davido on &#8220;Blow My Mind,&#8221; and &#8220;Sweet in the Middle&#8221; since his arrival. My WorlD With U is the title of his most recent album.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nigerian Afropop artist, Sadiq Onifade popularly known as Wurld has counted himself fortunate to have been welcomed by African fans after spending many years in the United States. Breaking into the African music market as a non-resident talent, according to the vocalist, who spent his early years in Mushin, Lagos before going to Atlanta and [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":80221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"footnotes":""},"categories":[3],"tags":[12445,12444,12446,7670],"class_list":["post-80220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-blow-my-mind","tag-oceans","tag-sweet-in-the-middle","tag-wurld"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>&quot;Nigerian and African consumers can be difficult&quot; - Wurld speaks on acceptance<\/title>\n<meta name=\"description\" content=\"Wurld has counted himself fortunate to have been welcomed by African fans after spending many years in the United States.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.withinnigeria.com\/entertainment\/2022\/05\/09\/nigerian-and-african-consumers-can-be-difficult-wurld-speaks-on-acceptance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Nigerian and African consumers can be difficult&quot; 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