{"id":98352,"date":"2021-10-26T18:36:45","date_gmt":"2021-10-26T17:36:45","guid":{"rendered":"https:\/\/www.withinnigeria.com\/news\/?p=98352"},"modified":"2021-10-26T18:36:45","modified_gmt":"2021-10-26T17:36:45","slug":"free-coverage-affecting-stations-capacity-for-improved-funding-says-nta-dg","status":"publish","type":"post","link":"https:\/\/www.withinnigeria.com\/news\/2021\/10\/26\/free-coverage-affecting-stations-capacity-for-improved-funding-says-nta-dg\/","title":{"rendered":"Free coverage affecting station&#8217;s capacity for improved funding, says NTA DG"},"content":{"rendered":"<p>Director General of the Nigerian Television Authority (NTA), Yakubu Mohammed has disclosed that free coverage of events is preventing the station from being self-funding.<\/p>\n<p>This was made known on Tuesday by Mohammed when\u00a0he appeared before the house of representatives committee on information, national orientation, ethics and values to defend his station\u2019s 2022 budget.<\/p>\n<p>According to the director-general,\u00a0NTA is under pressure to offer free services to ministries, departments and <a href=\"https:\/\/www.withinnigeria.com\/news\/2021\/10\/21\/recruit-774000-youths-into-security-agencies-kaduna-govt-tells-fg\/\">agencies<\/a> (MDAs).<\/p>\n<p>\u201cWe are always talking about our problems and when we do, the committee gives us a shoulder on which to lean on but the problem persists,\u201d he said.<\/p>\n<p>\u201cAmong these problems are inadequate funding, completion of NTA permanent site which is ongoing, dilapidated buildings and equipment all over the country and then the digitisation funding which the honourable minister (Lai Mohammed) has spoken eloquently about yesterday.<\/p>\n<p>\u201cWe are also facing the problem of free coverage. Most people think because it is a federal government establishment they can just get this for free, forgetting that we do have our charges \u2014 we do have our cost.<\/p>\n<p>\u201cSome of the services we provide attract cost and then we have competition and all other issues \u2014 the competition, for example, not every part of NTA is digitised.<\/p>\n<p>\u201cFor example, you go out with a digital camera, then you bring in pictures. In the process of transmission, you transmit using analogue equipment. At the end of the day, the pictures are not as bright as they should be.<\/p>\n<p>\u201c<a href=\"https:\/\/www.withinnigeria.com\/news\/2021\/10\/25\/maintain-neutrality-on-2023-poll-buhari-tells-foreign-envoys\/\">NTA<\/a> is capable of making enough money to sustain itself if it is left alone \u2014 if it is not seen as a government that is there for everybody to come and collect services free of charge.<\/p>\n<p>\u201cEverybody thinks that NTA is a government establishment \u2014 it belongs to all of us. So, we go to NTA, get the services offered by NTA for free. I did mention that our services attract a cost. For example, for every large coverage I do, I pay Intelsat in hard currency.<\/p>\n<p>\u201cRight now on my desk, I have a letter from a government agency that I\u2019m sure has a budget for media publicity \u2014 asking me to give four hours of live coverage free of charge, plus 9 o\u2019clock news free announcement on the network news.<\/p>\n<p>\u201cWhat ministries, agencies and parastatals of government do is that they invite the minister (Lai Mohammed) to be guest of honour at an event because they know once the minister is there, NTA must cover. So, these are the kind of things that prevent us from making money.\u201d<\/p>\n<p>Mohammed added that NTA had displaced some shows and commercials to accommodate COVID-19 programmes, but is yet to receive COVID intervention fund from the federal government.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Director General of the Nigerian Television Authority (NTA), Yakubu Mohammed has disclosed that free coverage of events is preventing the station from being self-funding. This was made known on Tuesday by Mohammed when\u00a0he appeared before the house of representatives committee on information, national orientation, ethics and values to defend his station\u2019s 2022 budget. According to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":98354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_override_counter":[],"footnotes":""},"categories":[2],"tags":[372,20769,8271,20768],"class_list":["post-98352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-lai-mohammed","tag-national-orientation","tag-nta","tag-yakubu-mohammed"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Free coverage affecting station&#039;s capacity for improved funding, says NTA DG<\/title>\n<meta name=\"description\" content=\"Director General of the Nigerian Television Authority (NTA), Yakubu Mohammed has 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