2. Build a Brand
“Your branding is crucial,” Adam said. “I’ve always done freelance marketing consulting, but I wasn’t building a business. Once I decided to build an actual agency, I knew I needed a brand, and that starts with a polished web presence. That makes it clear to your audience that you’re serious, not just about your business, but about helping your customers succeed. If I could go back and start over, I’d definitely spend more time on our branding.”
3. Know Your Competition
No matter what your side hustle is, it’s more than likely that someone out there is doing the same thing. That’s why it pays to scope out the competition while you’re setting up your new gig. Find some key competitors, and spend an afternoon learning about them. How do they talk about their products or services? How much do they charge? Who’s their target customer? Even things like where they’ll ship to and what materials they use can be useful. Once you know all that, figure out how you’re different. That’ll help inform your brand and your messaging.
