5. Create a marketing plan
As well as some initial spend on equipment – it may be necessary to allocate some budget for marketing. One of the hardest elements of starting a cleaning company (and in fact any service business) is building up a client list. Depending on the nature of your business some traditional advertising such as classified listings and flyers could be the best place to start – although it’s worth considering investing in some online advertising as well, such as pay-per-click, particularly if you are offering a niche service (and can therefore go for a specific search term such as ‘Brentwood carpet cleaner’). And don’t be afraid to go out and knock on some doors – cleaning can be a personal business and prospective clients may be more likely to sign up if they meet you face-to-face!
