Emmanuella Giwa, a fashion retailer on Instagram says lack of funds, and a strong support system frustrated her so much she had considered suicide at least twice.
But when she came across a post by Victoria Abiri Oluwabusayo popularly known as Khloe, a finalist in the DSTV-produced Big Brother Nigeria show, she found hope again, and grabbed the opportunity.
Khloe’s post, which went up on the 12th of October, 2018, simply asked her followers to post a photo of their NaijaWomanHero, and stand a chance to get their businesses registered for free, as well as an opportunity to participate in an investment pitch.
‘‘On October 1st, the last time I tried to commit suicide, I stumbled on a competition on instagram by big brother housemate, @kokobykhloe asking female entrepreneurs to celebrate their female Nigerian heroes, in a bid to get their businesses registered. I immediately saw this as a last shot at my dream, the opportunity to uplift my business. So I joined other young women by nominating my own iconic female hero of Nigerian origin. My post gathered over 1200 votes’, Emmanuella said.
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She was selected as one of the 10 winners of the competition.
“I am so happy I won this competition and it’s such a big deal for me because it means I am expanding my business; it means I have hope, and I can have something great to look forward to.’
Khloe could not be reached for comments; but she was not the only female BBN contestant to post about the 618 Bees competition. Her colleagues Abby Diestema, Okafor Jennifer and Ogamba Chidubem also did individual posts, encouraging their female followers, in what has emerged as one of the most remarkable ways today’s celebrities are using their influence.
618 Bees’ CEO Efe Ugboro says she happy the BBN celebrities are using their voice to champion a cause that every woman should get behind. ‘We must all do all we can to make sure the labours of our fame heroes are not in vain; while also ensuring that today’s women get all the support they need, to become the best that they can be.’