“The Progressives”, the official monthly magazine of the All Progressives Congress (APC) and the Progessive Governors Forum (PGF) has been endorsed by President Muhammadu Buhari.
The copies of the magazine were presented to President Buhari at the Presidential villa in Abuja on Thursday by the governor of Yobe and chairman, APC caretaker/extraordinary convention planning committee, Mai Mala Buni.
The monthly publication, which is currently in its third edition, is said to be one of the remodelled strategic public communication tools of the ruling party and the PGF.
The publication is part of the APC’s next level public engagement strategy, which includes a weekly 30-minute television programme, a weekly 30-minute network radio programme and quarterly pullouts/inserts.
Reacting to the development, the magazine’s editor-in-chief, Lanre Issa-Onilu said Buhari’s endorsement of the publication is a positive development and “morale booster”.
According to a statement issued by Issa-Onilu, the magazine grants the APC a unique reputation, as the publication will recognise “the outstanding strides that our government is making at the federal and state levels”.
“The formal presentation to President Buhari and his endorsement of the magazine is a morale booster to all stakeholders involved in the project and a signal that we are getting a grip on this essential publication,” he said.
“Our Party’s official magazine has come to stay. It is growing to become the official reference point for the outstanding strides that our government is making at the federal and state levels. It does something even more impressive: it gives our party and government a unique personality. It reinforces the APC brand and provides a positive definition to its Progressive reputation.”
The monthly publication will be distributed in print and electronic copies to the presidency, national assembly, federal government ministries, departments and agencies, state governments, APC state chapters, party leaders, supporters, media houses, and the general public.
The presentation was witnessed by Abubakar Bagudu, governor of Kebbi and chairman of PGF; Mohammed Badaru, Jigawa governor; and James Udoedehe, APC CECPC secretary.