A new chapter in Femi Adebayo’s journey as an actor, filmmaker and producer has taken shape in Oregun, Ikeja, Lagos, where a newly commissioned creative facility is already attracting attention from the entertainment industry. Behind the doors of Euphoria 360 Hub is a collection of spaces designed to handle different parts of the creative process, from filming and photography to music, podcasts, editing, training and live events.
The facility officially came into the spotlight on October 6, 2026, when Lagos State Deputy Governor Obafemi Hamzat commissioned the project during a gathering attended by several prominent names in Nollywood and the wider entertainment industry. A detailed tour of the building now gives a clearer picture of the scale of the project and the different services it brings together under one roof.
The vision behind Euphoria 360 Hub
Femi Adebayo’s idea for Euphoria 360 Hub goes beyond having another studio where actors can gather to shoot scenes. The facility has been designed around the wider needs of the entertainment business, creating spaces where a production can be planned, recorded, filmed, edited, finished and prepared for audiences without constantly moving between unrelated locations. That approach is reflected in the mixture of facilities found inside the complex, with traditional filmmaking spaces sitting alongside podcasting, photography, music production, training, meetings and event facilities. Euphoria 360 Media Limited, the company behind the project, is therefore extending its presence from film production into permanent creative infrastructure that can serve different categories of professionals.
The location in Oregun, Ikeja, also places the hub within one of Lagos’ busy commercial and entertainment corridors. Rather than functioning solely as a private office or personal studio, the facility has been presented as a place where producers, filmmakers, content creators, film enthusiasts and event planners can access professional services. That wider purpose helps explain the variety of rooms seen during the tour, because the building has been planned around several stages of creative work rather than a single production activity. Each space has a role, but the bigger picture emerges when those spaces are considered together as parts of the same creative operation.
2 cinemas inside the creative hub
One of the most notable details revealed by the tour is the presence of 2 cinema spaces inside Euphoria 360 Hub. Cinema facilities immediately give the building another dimension because they provide dedicated spaces for screening finished projects rather than limiting the complex to production alone. A filmmaker can therefore have a project developed around the same creative environment where parts of the production process take place, while audiences, industry professionals or invited guests can also experience finished work within the facility.
The 2 cinemas are particularly significant because they show that the hub has been conceived with the complete journey of a project in mind. Film production does not end when cameras stop rolling, and having screening spaces within the same facility creates room for premieres, private screenings, industry presentations and other forms of film related activity. Their presence also adds to the identity of Euphoria 360 as a creative destination rather than simply another studio available for hire. The cinemas form one of the first major clues from the tour about how broad the original vision for the facility really is.
Film production spaces
Film production remains at the heart of the facility, with spaces designed to accommodate cinema, television, music video and other visual productions. The hub gives filmmakers an environment where different aspects of a shoot can take place without depending entirely on temporary locations scattered across Lagos. That can be particularly useful for productions that require controlled surroundings, specialised preparation areas and access to other creative services during the same project.
The production spaces also connect directly with several other rooms inside the complex. Cast members can prepare in dedicated makeup and dressing areas before moving into production spaces, while technical teams can later work on footage through the editing and post production facilities. That arrangement makes the hub feel less like a single filming room and more like a working production ecosystem. The facility has also already had practical use before its formal commissioning, with Davido’s “B4 B4”, featuring Mayorkun and FOLA, among the projects reported to have used the studio as a production location.
Photography studio
A dedicated photography studio adds another layer to the facility, particularly for projects that require professional images alongside video content. Publicity photographs, promotional campaigns, artist portraits, commercial shoots and creative photography can all require a controlled studio environment, and the presence of a dedicated space means those activities can take place within the same creative hub.
Photography also plays an important role in how films, musicians, brands and public personalities present their projects to audiences. Promotional images are used across social media, posters, press materials, streaming platforms and advertising campaigns, making photography part of the wider entertainment production process. Having the studio inside Euphoria 360 means the facility can serve people who may not necessarily be making a feature film but still require professional creative services.
Music production studio
Music production is another major part of the facility, with a dedicated recording and music production area included among the spaces revealed during the tour. The presence of the studio broadens the hub’s appeal to musicians, producers and other audio professionals, while also supporting filmmakers whose projects require original music or other forms of audio production.
Music and film increasingly overlap through music videos, soundtracks, promotional content and digital releases, so the inclusion of a recording facility fits naturally into the wider structure of the complex. A creative team working on a music video, for example, can have access to production facilities while also having a dedicated environment for recording and developing the accompanying music. That combination strengthens the idea of Euphoria 360 as a place where several forms of entertainment production can operate within the same building.
Podcast studio
Podcasting has become a major part of the digital content industry, and Euphoria 360 Hub has a dedicated podcast studio to serve that growing audience. The space gives content creators a professional environment for recording conversations, interviews, entertainment programmes, discussions and other forms of audio visual content intended for digital platforms.
Its inclusion also shows that the facility is not built entirely around traditional Nollywood production. Modern entertainment now extends across cinema, television, YouTube, podcasts, social media and streaming platforms, and the hub reflects that wider landscape. A podcast recording can require a different setup from a film shoot, yet both activities can comfortably exist within the same creative complex when the necessary spaces are provided.
Editing post production facilities
Shooting a project is only one stage of filmmaking, and Euphoria 360 Hub has facilities designed for the work that follows once footage has been captured. The reported post production services include video editing, colour grading, sound design, sound mixing, motion graphics and visual effects, giving production teams access to several important finishing stages within the same environment.
These services are particularly important because the final quality of a film, music video, commercial or digital production depends heavily on what happens after filming. Raw footage has to be organised and edited into a coherent story, colours have to be balanced, sound has to be cleaned and mixed, visual effects may have to be added, while motion graphics can be used to create titles and other visual elements. Bringing those services into the same creative ecosystem gives Euphoria 360 another important role beyond simply providing rooms for filming.
Equipment rental services
Equipment leasing and rental services are also part of the hub’s wider offering, giving productions access to tools needed for different stages of creative work. Equipment is often one of the practical concerns facing independent filmmakers, photographers, content creators and production companies, particularly when projects require specialised cameras, lighting, sound or other technical resources.
Having equipment services connected to the facility means clients can potentially combine the use of the physical spaces with access to production tools. That makes the hub more useful to teams that may not own every piece of equipment required for a particular project. It also fits into the larger business model of creating a single destination where several production needs can be handled through connected services.
The vintage room
One of the more distinctive spaces inside the facility is the vintage room. Unlike a conventional production room, a specialised room of this kind can serve as a ready made visual environment for productions that require a particular period feel, atmosphere or decorative setting. It can also be useful for photography, promotional material and creative content.
The room adds variety to the production possibilities available inside the building because filmmakers do not always need a plain studio environment. Certain stories require locations with a particular character, and a specialised space can help provide that character without a production team having to search for another location elsewhere. The vintage room therefore becomes part of the hub’s collection of creative backdrops and production resources.
Makeup dressing rooms
Preparation spaces are another important part of the complex, with dedicated makeup and dressing rooms available for cast and production teams. These areas may appear secondary when compared with cinemas or studios, but they are essential during professional productions where actors and presenters need time to prepare before appearing in front of cameras.
Makeup rooms give artists a private space to complete their appearance, while dressing rooms allow costumes and wardrobe changes to be handled away from the main production areas. Keeping these functions within the same facility also helps production teams organise their schedules more efficiently, particularly when several scenes or performers are involved. The rooms contribute to the practical side of the hub, making it suitable for productions that require more than just a camera and an empty studio.
Conference rooms media spaces
Creative work also requires meetings, planning sessions and professional discussions, and the hub includes conference rooms for those purposes. Production planning can involve directors, producers, actors, writers, technical teams, marketers and other professionals, making dedicated meeting spaces useful before filming begins and throughout the life of a project.
The facility also has a media and event hall, expanding its use beyond film and television production. Such a space can accommodate industry gatherings, presentations, launches, meetings, screenings and other activities connected to entertainment and creative business. An extensive waiting area has also been reported among the spaces inside the facility, adding another practical feature for guests and production teams moving through the complex.
Training facilities film academy
Education is another major part of the Euphoria 360 vision, with a training room and the Euphoria360 Film Academy located within the facility. The academy is intended to create opportunities for people who want to develop practical knowledge in different areas of filmmaking and the wider creative industry.
Courses, workshops, masterclasses, internships, networking opportunities and mentorship are among the areas associated with the academy. That makes the building useful not only to established professionals who need production services but also to people trying to enter the industry. A student interested in acting, directing, production, cinematography, editing or another creative discipline can potentially encounter professionals and resources within the same environment where actual productions are taking place.
The academy also gives the project an important developmental component because creative industries depend heavily on skilled people. Equipment and buildings alone cannot sustain a production ecosystem without trained professionals who know how to use them. By including training within the hub, Euphoria 360 is creating room for knowledge transfer alongside commercial production and entertainment activities.
Accommodation kitchen facilities
Another detail emerging from reports about the launch is the presence of accommodation and kitchen facilities within the complex. These facilities are particularly relevant to productions that require cast and crew to remain on location for extended periods, especially when schedules involve long shooting days or several consecutive production activities.
Accommodation can reduce the need for teams to travel repeatedly between the production location and separate lodging arrangements, while kitchen facilities provide another practical service for people working on site. Specific room numbers and capacity have not been firmly established through the stronger launch information, so the safest description is that accommodation and kitchen facilities are reported as part of the hub rather than assigning figures that have not been independently confirmed.
Event facilities
Euphoria 360 Hub also has space for events, which gives the complex a purpose beyond filmmaking and digital content production. Entertainment businesses often require venues for launches, screenings, meetings, industry gatherings, celebrations and professional presentations, and an event area allows the facility to accommodate those activities.
That flexibility is important because the creative industry does not operate only during filming hours. Projects are launched, promoted, discussed, screened and celebrated, while professionals also need places to gather and exchange ideas. The event facilities therefore complement the production rooms and meeting spaces, making the building capable of hosting different types of activity throughout the year.
The complete creative pipeline
The strongest feature of Euphoria 360 becomes clearer when the different rooms are considered as parts of one production pipeline. A project can begin with planning and development, move into filming or recording, pass through editing and post production, receive promotional support and eventually reach audiences through distribution and screening. Training and networking can also happen within the same broader environment.
Services associated with the hub reportedly include content distribution, advertising, public relations, media consultancy and equipment rental alongside the physical production spaces. Those services extend the project beyond the traditional idea of a studio. They create a structure where creative work can be supported from development through completion and promotion, giving clients access to several professional services connected to the same brand.
The facility was already in use
Euphoria 360 Hub was not simply unveiled as an empty building waiting for its first production. Before the official commissioning on October 6, 2026, the facility had already been used for creative work, including Davido’s “B4 B4”, which features Mayorkun and FOLA. That detail adds useful context to the launch because it shows that the building had already begun functioning as a production environment before the commissioning ceremony.
Other major Nigerian film productions centred on Nigerian stories and Yoruba cultural heritage have also been associated with the studio. The connection is consistent with Femi Adebayo’s work as an actor, filmmaker and producer, particularly through productions associated with Euphoria360 Media. His film credits include projects such as Agesinkole, also known as King of Thieves, Jagun Jagun and Seven Doors, giving the new facility a clear connection to his established work within the Nigerian film industry.
Femi Adebayo’s journey to the new facility
The opening of Euphoria 360 Hub represents a move from producing individual entertainment projects into creating permanent infrastructure for creative work. Femi Adebayo has spent years building a career across acting, filmmaking and production, and the new facility reflects another stage of that journey where the focus extends beyond individual films to the environment in which future projects can be developed.
His description of the opening as “a moment of becoming” captured the personal significance he attached to the project. He spoke about a vision that began as an idea before becoming a physical facility, while also linking the achievement to faith, courage, persistence and having the right people around him. Those comments provide a glimpse into the personal journey behind a building that now carries the Euphoria 360 identity.
The October 6 commissioning
The official commissioning on October 6, 2026, brought together personalities from Nollywood and the wider entertainment industry. Lagos State Deputy Governor Obafemi Hamzat performed the commissioning, marking the formal opening of the facility and giving the project an official public unveiling.
Several familiar faces from the Nigerian entertainment industry were reported at the event, including Richard Mofe Damijo, Odunlade Adekola, Kunle Afolayan, Dele Odule and Yemi Sodimu, alongside other actors, filmmakers and content creators. Their presence reflected the industry connection surrounding the project and the importance attached to a new creative facility of this scale.
Femi Adebayo’s father, veteran actor Adebayo Salami, popularly known as Oga Bello, also spoke at the gathering. His emotional response to the achievement added a family dimension to the occasion, particularly because Femi’s career has developed within a family with a long connection to Nigerian theatre and film.
The spaces revealed by the tour
The tour gives viewers a clearer understanding of why Euphoria 360 Hub has attracted attention since its commissioning. The facility brings together 2 cinemas, film production spaces, a photography studio, a music production and recording studio, a podcast studio, editing facilities, colour grading, sound design, sound mixing, motion graphics and visual effects.
Other parts of the complex include the vintage room, makeup rooms, dressing rooms, conference rooms, media and event spaces, waiting areas, training facilities and the Euphoria360 Film Academy. Reported accommodation and kitchen facilities add another practical layer for productions requiring longer stays, while equipment rental and other professional services extend the facility beyond the rooms themselves.
The bigger picture behind Euphoria 360
Euphoria 360 Hub is ultimately built around the idea of bringing several sides of the creative business into one environment. Filmmakers can shoot, editors can finish projects, musicians can record, podcasters can create programmes, photographers can work on campaigns, students can train, professionals can hold meetings and audiences can attend screenings or events within the same facility.
That combination is the detail that stands out most clearly from the tour. The building is not limited to one room, one production type or one category of creative professional. Its design covers several stages of entertainment production and creates space for both established professionals and people developing their careers.
The reported ₦40 billion valuation attached to the facility by some entertainment reports should, however, be treated carefully. The figure has not been independently established through the stronger launch information available, so it is safer to describe it as a reported figure rather than present ₦40 billion as a confirmed project cost.
A new home for creative production
Euphoria 360 Hub now stands as a physical extension of Femi Adebayo’s work in the entertainment industry. Its cinemas, studios, production rooms, training facilities, event spaces and professional services show an attempt to create a destination where different parts of the creative process can exist together rather than operate in isolation.
The October 6 commissioning formally introduced the facility to the public, but the projects already associated with the space indicate that its working life had begun before the ceremony. With production, post production, training, events, content services and screening facilities gathered around the same creative centre, the building is positioned to serve more than one purpose.
The tour therefore reveals the real story behind the new Euphoria 360 Hub through its rooms, services and the people expected to use them. From the 2 cinemas to the recording studio, from the podcast room to the editing suites, from the vintage room to the Film Academy, each section adds another piece to the facility’s larger identity. What emerges is a creative complex built around the practical realities of making, finishing, presenting and developing entertainment projects in Nigeria.
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