Pan-African creative advertising agency, X3M Ideas, on Tuesday, said it would organize its first creative contest tagged Idea Hackathon, to empower youths with N1 million.
X3M Ideas in a statement said the hackathon was part of a series of set activities, in celebration of the company’s tenth anniversary.
It said the contest which was open to the general public between the ages of 18 and 40, was built on providing solutions to real-life problems in the marketing communications industry.
According to the firm, contestants are expected to pitch ideas that are scalable solutions to key issues in the marketing communications industry.
It said that the “Idea Hackathon” would consist of three stages, where contestants who apply through the website would pitch their ideas for a chance to win the grand prize of N1million.
The Founder and Chief Executive Officer of X3M Ideas, Steve Bakaeko said : “We are building a new generation of thinkers who can create solutions to the problems that affect the marketing communications industry.
“Throughout history, advertising has been driven and redefined by ideas. We are optimistic that this first edition of Idea hackathon will help create a reward system for creative thinkers and serve as the launch pad for their careers,” he said.