Popular Nigerian singer, Yemi Alade has added another ambassadorial deal to her list as she signs with Hollantex, a leading pan-African manufacturer of Ankara in Africa.
Mama Africa as she is fondly called will be pivotal to the growth of the brand in Africa as she is already known for rocking African prints in most of her music videos, earning her the nickname ‘Mama Africa.’
She will help launch Hollantex’s new collections and use her music and social media platforms to promote the brand’s beautiful patterns, highlighting the true elegance of the brand’s Ankara fabrics for today’s leading women.
What this means for Yemi Alade and Hollantex
“For many years Ankara has served me well, allowing me to display my unique fashion sense in various colors and multi-pattern work.
“You can see it in my music videos, red carpet moments, and my daily wear.
“My partnership with Hollantex is a match made in heaven.”
The partnership, according to Hollantex founder Thomas Fournier, is a statement of Hollantex’s commitment to being the most fashionable wax fabric brand in Africa.
“Beyond Yemi’s incredible consumption influence and commercial value, we are truly inspired by her transformation into a global superstar with successful collaborations with the biggest names in the world including Beyonce and the Queen of England.
“She represents the ideal fusion between traditional African cultures and elements of western fashion and perfectly embodies the ethos of the Hollantex brand.
“It is a match made in Ankara heaven and we are truly excited about this partnership and feel confident her fans and our customers across Africa will enjoy it too.”