Nigeria stands as a nation abundant with a thriving population of dynamic, determined, and spirited young individuals who possess an unwavering commitment to accomplishing their aspirations. These vibrant youths exhibit resilience in the face of challenges and embrace their boundless energy to pursue their dreams with unwavering determination. Unfortunately, they have been let down by their leaders, but this has not deterred their resolve to make positive changes, take the bull by the horns and rebrand their nation into one that they can be proud to associate with. One such Nigerian who has gone the extra mile to put the country in a positive spotlight globally is Hilda Baci.
Hilda Baci is a young and talented cook who has a passion for showcasing the rich culinary heritage of Nigeria to the world. In pursuit of her dream of being recognised as a cook on the global stage, she set out to break the Guinness World Record for the longest cooking marathon by an individual. After cooking for an incredible 100 hours non-stop from May 11 to May 15, she achieved her goal and set a new world record. At the time of publishing this report on Monday, May 15, 2023, around 11:00 pm, Hilda had already reached an impressive milestone of clocking in 100 hours and 40 minutes of steady cooking. Her astonishing achievement broke the previous world record held by Indian chef Lata Tondon, which was at 87 hours, 45 minutes and 00 seconds.
Hilda’s historic attempt to break the Guinness World Record for the Longest Cooking Marathon took place at the Amore Gardens in Lekki, Lagos State, Nigeria. This venue was chosen for its ample space, which allowed for the setup of various cooking stations and equipment required to prepare over 100 different dishes. The event was not just a cooking marathon, but also a carnival-like celebration of food, culture, and entertainment.
During the Hilda Cook-a-thon, Hilda showcased her culinary skills by preparing a diverse range of delicacies, including local Nigerian dishes and international cuisines. Some of the dishes prepared included the renowned Nigerian jollof rice, fried rice, efo riro, vegetable soup, chicken curry, and lasagna. These dishes were carefully prepared and presented to meet the Guinness World Record standards, ensuring that they were of high quality, safe, and hygienic.
Hilda’s remarkable achievement serves as a powerful testament to not only her exceptional culinary skills and unwavering determination but also the resilience and tenacity embodied by Nigerian youths. Her accomplishment not only brings Nigeria into the global spotlight but also stands as a testament to the unwavering pursuit of dreams by young Nigerians. Through her remarkable feat, Hilda has shattered barriers and showcased the incredible potential and drive that exists within the country’s youth, inspiring others to pursue their passions relentlessly and make their mark on the world stage.
Who Is Hilda Baci
Hilda Baci, a talented cook, was born on September 20, 1996, in Akwa Ibom State, a vibrant and economically significant region in Nigeria. The state is renowned for its rich cultural heritage and is home to over 6 million people from various ethnic groups, including the Ibibio, Annang, and Oron. Hilda Baci, whose full name is Hilda Effiong Bassey, is not just an ordinary cook. She has a unique approach to cooking and emphasises the importance of love and passion in the preparation of food. In one of her recent interviews, she mentioned that she cooks with love from her heart and how her mother inspired her culinary skills and techniques.
She attended Madonna University, the first Catholic university in Nigeria, where she obtained a degree in Sociology. Hilda’s academic background has not stopped her from pursuing her passion for cooking, and she has gone on to make a name for herself in the culinary world. Hilda was born to Mr and Mrs Effiong Bassey.
Similar to many other Nigerians, Hilda is a woman of diverse talents and a powerful spirit. She has displayed her versatility in various fields, including her work as a TV producer, actress, entrepreneur, and head cook at her own establishment, FoodbyHilda. Her ability to excel in different roles speaks to her creativity, adaptability, and determination to succeed in all that she does.
As a TV producer and actress, Hilda has made a name for herself in the entertainment industry, showcasing her acting skills and creativity in different productions. She has demonstrated her ability to bring characters to life on screen, and her work has earned her recognition and admiration from fans and colleagues alike.
As an entrepreneur, Hilda has proven her business acumen and ability to identify opportunities for growth and development. Through FoodbyHilda, she has created a platform to showcase her culinary skills and share her passion for cooking with others. Her establishment has become a popular destination for food lovers, and her innovative approach to cooking has earned her a loyal following.
In all her endeavours, Hilda has remained grounded, focused, and committed to excellence. Her story is a testament to the fact that with hard work, dedication, and a willingness to explore different paths, one can achieve success and make a positive impact in their community and beyond.
What it means for Hilda’s brand
Once Hilda’s Guinness World Record for the Longest Cooking Marathon by an individual is officially certified, it becomes an exceptional marketing tool that can significantly increase brand awareness and provide a competitive edge for her brand, FoodbyHilda. This recognition can be leveraged to attract more customers, generate media coverage and social media buzz, and increase the brand’s online presence.
The media attention and publicity that comes with breaking a Guinness World Record can be invaluable for a brand. News outlets are often interested in featuring such achievements, providing free advertising and promotion to FoodbyHilda. This publicity can create a ripple effect, leading to more organic shares and mentions across social media platforms, further amplifying the brand’s reach.
Beyond increased visibility, winning a Guinness World Record can also help establish the FoodbyHilda brand as a leader in the hospitality industry, boosting its credibility and reputation. This recognition can make it easier for the brand to attract potential investors, partners, and customers who are interested in associating with a reputable and successful brand.
The Guinness World Record can provide FoodbyHilda with a unique selling point (USP). It is a remarkable achievement that differentiates the brand from others in the same industry, making it easier for consumers to identify and remember the brand. This USP and competitive edge can be used to build customer loyalty and increase market share.
About Guinness World Record For Longest Cooking Marathon By An Individual
The Guinness World Record (GWR) for the Longest Cooking Marathon by an individual is an achievement recognised by the Guinness World Records, a reference book published annually that features world records of human achievements and extremes. The Longest Cooking Marathon category recognises individuals who have cooked continuously for an extended period of time without sleep or rest.
The guidelines for the Longest Cooking Marathon dictate that the cooking must be carried out by a single individual and must be uninterrupted, with the exception of a five-minute break or rest period for every hour of cooking. This equates to a total of one hour of rest for every 12 hours of cooking. The food must be prepared in accordance with the standard health and safety regulations, and the cooking should be monitored by independent witnesses to ensure that the rules are being followed.
This record category attracts individuals from diverse culinary backgrounds, including professional chefs, home cooks, and cooking enthusiasts. It serves as a platform to highlight the passion and expertise of individuals who dedicate themselves to the culinary arts.
The record for the Longest Cooking Marathon has been broken several times over the years, with participants from different parts of the world attempting to set new records. The current record for the Longest Cooking Marathon is held by Hilda Baci, a Nigerian cook, who cooked for 100 hours non-stop (awaiting official confirmation from GWR), breaking the previous record held by Indian chef Lata Tondon, which was at 87 hours, 45 minutes and 00 seconds on September 7, 2019.
On May 15, GWR confirmed Hilda’s attempt to break the world record for the longest cooking marathon and tweeted about it. They acknowledged her impressive feat and stated that they needed to review all the evidence thoroughly before officially confirming her record.
we're aware of this amazing record attempt, we need to review all the evidence first before officially confirming a record 💫 https://t.co/loGnAY8yKE
— Guinness World Records (@GWR) May 15, 2023