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Rotimi Richard Pedro, experienced media entrepreneur with nearly 30 years in broadcasting and sports rights, appointed NTA Director-General
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New leadership aims to modernize Nigerian Television Authority and boost competitiveness in the evolving African media
President Bola Ahmed Tinubu has carried out a major shake-up at the Nigerian Television Authority (NTA), replacing the current management team with fresh leadership.
Veteran media executive Rotimi Richard Pedro has been named the new Director-General of the state broadcaster. Other appointments include Karimah Bello as Executive Director of Marketing, Stella Din as Executive Director of News, and Sophia Essahmed as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos-born media entrepreneur and consultant, brings nearly 30 years of leadership experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
He is a trained entertainment and intellectual property lawyer with an MSc in Investment Management and Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), one of Africa’s leading sports content providers. The company distributed premium events like the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions to audiences in over 40 countries.
Pedro’s career also spans top roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters. He notably helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
Industry experts credit him with building commercially successful broadcast platforms, increasing sponsorship revenues, and delivering world-class content to African audiences.
His appointment is seen as one of the most significant leadership changes at NTA in recent years, signalling the Federal Government’s push to modernise the broadcaster and strengthen its position in an increasingly competitive media industry.