Cadbury Nigeria is one of the most successful and recognizable brands in Nigeria. You’ve probably enjoyed their chocolate treats your whole life without realizing the rich history behind the company. Cadbury Nigeria traces its roots back to the 1960s when Cadbury Schweppes PLC expanded into West Africa. They started by importing and distributing Cadbury chocolates and beverages from the UK before establishing their first factory in Nigeria in 1965.
Over 50 years later, Cadbury Nigeria, has become an integral part of the country’s economy and culture. Cadbury Nigeria has maintained its commitment to producing high-quality, affordable products for Nigerian consumers. Their enduring success proves how a mix of business savvy, cultural awareness and premium ingredients can resonate across borders.
About Cadbury Nigeria Plc
Cadbury Nigeria Plc is a food, confectionery, and beverage company headquartered in Lagos, Nigeria, and listed on the Nigerian Stock Exchange. Cadbury Nigeria Plc is a subsidiary of Mondelez International, one of the world’s major snacking companies. Bournvita, the company’s flagship product, competes with Nestle and Promasidor. They specialized in the production and sales of food products.
Cadbury Nigeria’s products are household names in Nigeria, including Bournvita, Tom Tom, Éclairs, Trebor, and, of course, Cadbury Dairy Milk chocolate.
A Brief History of Cadbury Nigeria
Cadbury Schweppes began sourcing cocoa in Nigeria in the 1950s, as well as importing bulk products and repackaging them into tins for sale in the country. Following the discovery of expanding market potential in the country, the business established a production facility in January 1965.
Cadbury Schweppes sold 20% of its stake in the company in 1976, making it a publicly traded company. The company’s investment in supply chain integration resulted in the establishment of a sorghum conversion plant and Stanmark Industries in Ondo, a cocoa processing plant. Stanmark offers raw ingredients for its main product, Bournvita, and earns foreign currency by exporting cocoa products. The subsidiary processed 15,000 tonnes of cocoa beans into cocoa butter, cocoa powder, and cocoa liquor in 2006.
Today, Cadbury Nigeria Plc is a household name and leader in the confectionery market in Nigeria. They produce chocolates like Bournville, Dairy Milk, Tom Tom, Bubbaloo, and candies like Trebor Mints and Stimorol chewing gum. Cadbury contributes to the local economy by sourcing 95% of raw materials from Nigerian cocoa farmers and employing over 2,000 people in Nigeria.
Through strategic growth, product innovation, and commitment to quality, Cadbury has sweetened Nigeria for over 50 years and looks forward to many more. Their success story shows how a company can grow with a nation by providing products that match the tastes and lifestyles of its people.
Cadbury Nigeria’s Most Popular Brands
Cadbury Nigeria’s most popular and well-known brands are household names that have been delighting consumers for decades.
Bournvita and Tom Tom are the company’s flagship goods. The former was introduced to the country in 1960 and the latter in 1970. Following the creation of a manufacturing unit in 1965, the company spent money on advertising Bournvita, increasing the brand’s market dominance. Bournvita went on to become a market leader in its category. In order to provide nutritional needs, the company introduced important vitamins and minerals in Bournvita in 1994.
Dairy Milk chocolate, Cadbury Eclairs, Malta sweets, Trebor, and Peppermint Original are among the company’s other goods. In 2018, beverages generated 58% of its sales, while sweets contributed 26%. In addition, it sells Creme Rollers, Chocki, Hall Take 5, and Bubba Gum. Cadbury Nigeria reported a 110% rise in profit after tax from N449.712 million attained a year ago to N946.093 million in the fiscal year 2022.
Cadbury’s Impact on the Nigerian Economy and Culture
Cadbury Nigeria has had a huge impact on Nigeria’s economy and culture since its establishment in Nigeria in the 1960s. Cadbury Nigeria is a subsidiary of Mondelēz International, one of the largest confectionery companies in the world that originally owned Cadbury.
Cadbury Nigeria has provided thousands of jobs for Nigerians over the years through direct employment as well as indirectly through raw material suppliers, distributors, and retailers. This has helped to reduce unemployment and improve living standards. In addition to job creation, Cadbury Nigeria pays taxes and levies to the government, which provides revenue for national development.
Cadbury Nigeria employs over 2,000 people across Nigeria. The company provides direct and indirect employment through its value chain, including farmers, suppliers, distributors, and retail partners. Cadbury Nigeria is committed to empowering Nigerians through job creation and skills development.
Cadbury Nigeria continues to contribute to Nigeria’s economy through investments in local raw materials and improving value chain activities. They work with cocoa farmers to improve yield and quality. Cadbury Nigeria also partners with distributors and retailers across Nigeria to make their products available and boost economic activity.
Overall, Cadbury Nigeria has played an important role in the growth and development of Nigeria’s economy. From creating jobs to boosting government revenue to becoming an iconic brand, Cadbury Nigeria demonstrates the power that large corporations can have on developing countries.
Empowerment and Initiatives
Cadbury Nigeria Plc, a subsidiary of Mondelez International and the maker of the iconic cocoa beverage Bournvita recognized exceptional participants of the yearly Tech Boot Camp on October 5th, 2022, at a media talk held at the company’s headquarters in Lagos.
Bournvita has trained over 1,200 students since the boot camp’s inception in 2019, in line with the social goal of boosting literacy by empowering young people to lead with digital skills. The concept is consistent with the company’s efforts to work with parents to help their children pursue their dreams.
Where is Cadbury Nigeria’s Headquarters located?
The headquarters of Cadbury Nigeria is situated on Lateef Jakande Road in Agidingbi Ikeja, Lagos.
P. O. Box – 164, Ikeja, Lagos.
To contact Cadbury for inquiries or recruitment, use the information below:
Official Website www.cadburynigeria.com
Cadbury’s official email address and phone numbers
Also, you can reach them via phone at (234-01-2717777) or fax at (234-01-2717798).
Conclusion
So that’s the story of how Cadbury started in Nigeria and grew into the confectionary powerhouse it is today. As you’ve seen, Cadbury’s history in Nigeria goes way back to the 1950s. Through acquisitions, innovations, and simply giving customers what they want, Cadbury has woven itself into the fabric of Nigerian culture and nostalgia. Next time you unwrap a bar of Cadbury dairy milk and take a bite of that familiar chocolate, you’ll have a new appreciation for the rich story behind it.
Cadbury has endured through over five decades of Nigeria’s journey to become the company that produces the chocolate and candies you know and love. It’s not a bad legacy for a British brand that took a chance on a new market all those years ago.