WhatsApp announces ‘channels’ feature that allows users follow people, organisations

Mark Zuckerberg’s social media company, Meta Platforms Inc. has added a new feature to WhatsApp which allow users to follow people and organisations that matter to them.

The company revealed this in a blog post to alert its clients and Zuckerberg also corroborated this on Facebook on Thursday.

“Today we’re announcing WhatsApp Channels – – a private way to follow people and organizations that matter to you, right within WhatsApp. We are starting in Singapore and Colombia, but will roll out to everyone later this year,” he wrote.

Recall that the company had recently added a new feature to WhatsApp which affords users to edit messages sent within a 15-minute time limit.

For this, within 15 minutes of sending the message, you have to tap and hold the message for a while and then select the option of ‘Edit’ from the menu.

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