Google Ads stands as a powerful tool in the arsenal of digital marketers. Acquiring a Google Ads certification not only validates your skills but also opens up new opportunities in the ever-evolving landscape of digital advertising. In this article, we will delve into the intricacies of obtaining a Google Ads certification, covering everything from the certification process to the types available and the benefits they bring.
What is a Google Ads certification?
Google Ads certifications are a collection of skill and knowledge-based certifications that cover Google’s entire digital advertising product suite. These certifications are freely available through Google Skillshop, Google’s online learning platform. Each certification has a course comprising a few modules that teach the content covered in each certification exam.
Before you learn how to get a Google Ads certification, you should be aware that Google offers a variety of certifications related to its advertising suite. All of these certifications are related to digital advertising, but they focus on different products.
Steps to Obtain a Google Ads Certification
For those eager to embark on the journey to obtain a Google Ads certification, here’s a step-by-step guide:
1. Decide on a specific certification
Choose a certification that aligns with your role or career goals. For beginners, the Search Ads learning path is a solid starting point, focusing on Google’s core advertising platform.
2. Explore the Skillshop course overview
Familiarize yourself with the course structure, goals, and assessment. The course overview provides insights into the modules, allowing you to gauge your readiness for the final exam.
3. Complete the course’s training modules
Engage with the short, informative training modules multiple times, preparing yourself thoroughly for the certification exam. These modules are invaluable in building a strong foundation.
4. Prepare for the exam
Take the optional knowledge check quiz to identify areas for improvement. Once confident, proceed to the 75-minute certification exam, aiming for the 80% pass mark.
5. Complete the exam and earn your certification
Successfully navigate the exam, showcasing your understanding of the chosen Google Ads certification. A passing grade opens doors to new professional possibilities.
Types of Google Ads Certifications
Google currently offers several advertising certifications through Skillshop, each catering to distinct aspects:
- Google Ads Search CertificationThis certification, sought after by many marketing managers, focuses on Google’s widely used Search advertising product. It demonstrates proficiency in implementing search campaigns to enhance leads, conversions, or traffic.
- Google Ads Display CertificationDisplaying expertise in crafting and deploying campaigns across Google’s Display network, this certification emphasizes creating campaigns aligned with specific marketing goals.
- Google Ads Measurement CertificationDesigned for those well-versed in Google’s advertising products, this certification teaches advanced skills in measuring and analyzing digital ad performance to enhance campaign effectiveness.
- Google Ads Video CertificationCentered on creating impactful video campaigns on YouTube, this certification showcases the ability to deploy campaigns to achieve specific business objectives.
- Google Ads Shopping CertificationTailored for individuals in digital retail, this certification focuses on creating promoted listings within the Google shopping network, enhancing visibility through online retail formats.
- Google Ads Apps CertificationDemonstrating expertise in creating and optimizing app campaigns, this certification highlights skills in tailoring ads to meet specific marketing objectives within the Google Play application store.
- Google Ads Creative CertificationUnlike other certifications, this one focuses solely on building effective creative assets across all Google advertising platforms. It signifies the ability to create research-backed content and customize creative ad content for specific business goals.
Google Ads Certification Exam Tips
While Google Ad certification exams are generally straightforward, effective preparation is key. Consider these tips for optimal performance:
- Ensure your computer is adequately powered for the entire exam duration.
- Prepare well-organized study notes for reference during the exam.
- Take your time with each question; rushing is unnecessary.
- Stay relaxed; stress can affect your performance. Remember, you can retake the exam at no cost if needed.
Benefits of Having a Google Ads Certification
Google Ads certifications offer several advantages:
- Proof of Competency for Hiring Managers
- Update Your Knowledge of the Google Advertising Suite
- Learn About New Features
- Increase Your Knowledge of Different Google Products
- Make Advertising Campaigns Using Google’s Best Practices
Conclusion
In conclusion, a Google Ads certification is a valuable asset in the world of digital marketing. Following the outlined steps and choosing the right certification can enhance your skills and credibility, opening doors to exciting career opportunities.
FAQs about Google Ads Certification
- Is there a cost associated with Google Ads certification?No, Google Ads certifications are freely available through Google Skillshop.
- How long is the validity of a Google Ads certification?Google Ads certifications are valid for one year.
- Can I retake the certification exam if I fail?Yes, you can retake the exam after a 24-hour waiting period.
- Are Google Ads certifications recognized globally?Yes, Google Ads certifications are widely recognized in the field of digital marketing worldwide.
- Do I need a certification to use Google Ads professionally?While not mandatory, a Google Ads certification enhances your credibility and job prospects in the industry.