4. Prepare to Pivot
The business you start out to build may not look quite the same after six months or a year. That’s not a bad thing. In fact, it’s very common—and very smart. After a few months on the market, you may find that your customers want or need something a little different from you. This is exactly what happened with Bulletin. “Our initial idea was to build a better Etsy,” Alana explains. “We built what was essentially a shoppable magazine that mixed content and commerce, but I think we really underestimated the size of the marketplace. After that, we changed our model—a few times, actually—before we got to the one we have today.”
Look, building a successful side gig isn’t always easy. But getting it off the ground is. With a little time and some helpful hints from the folks who’ve done it before, you can launch a passion project that pays the bills. If I can pull it off, you can, too.
Credits: Ryan Galloway
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