Creative Economy Aims to Contribute $100bn to GDP by 2030 – Hannatu Musawa

• Minister Hannatu Musa-Musawa plans to revolutionize Nigeria’s creative sector, aiming to contribute $100 billion to GDP by 2030
• Musa-Musawa’s eight-point agenda includes job creation, skill acquisition, and public-private partnerships to transform Nigeria into a global creativity hub

Minister of Art, Culture, and Creative Economy Hannatu Musa-Musawa has outlined plans to revolutionize Nigeria’s creative sector, aiming to contribute $100 billion to the GDP by 2030.

In a recent interaction with journalists, Musa-Musawa discussed the potential of the creative industry to drive economic expansion. “We set an ambitious goal to contribute at least $100 billion to the GDP by 2030 or 2031. This industry can significantly boost economic growth,” she stated.

President Bola Ahmed Tinubu established the ministry to diversify Nigeria’s economy away from its traditional oil revenue. Musa-Musawa highlighted the President’s commitment: “He created this pioneering ministry – art, culture, and the creative economy – to spearhead this diversification.”

Upon assuming her role, Musa-Musawa adopted a ground-zero approach, recognizing the need to build foundational industry-specific structures. She introduced an eight-point agenda to transform Nigeria into a global creativity hub. This agenda focuses on skill acquisition, capacity building, and job creation within the industry.

The eight-point agenda includes:

1. Capacity building and training across the sector
2. Public-private partnerships (PPP) for infrastructure renovation and construction
3. Partnerships and collaborations
4. Job creation
5. GDP contribution
6. Cultural heritage preservation
7. Soft power enhancement
8. Stakeholder engagement

Musa-Musawa emphasized the importance of a robust policy framework, including culture, creative economy, and infrastructure policies. “Policy framework is central to building a strong foundation,” she noted.

Regarding job creation, Musa-Musawa aims to create at least two million jobs by 2027, with a strong focus on engaging the younger demographic. “Our mandate is to involve the youth in nearly everything we do, contributing to job creation,” she added.

Additionally, plans are underway to establish creative hubs in the country’s six geopolitical zones, further supporting the sector’s growth and development.