Media personality and publisher of MetroNewsNg, Femi Davies, is set to make a comeback to the movie industry.
According to the Ogun State-born music/movie and events promoter, his return to the movie industry is born out of the realisation that the industry is more sanitised now with the advent of social media tools and increment in avenues to recoup money invested in the industry.
He opined that income from investments was hitherto limited to whatever the marketer was willing to pay coupled with pirates who were milking the industry dry.
With the advent of social media, producers can exhibit movies at various cinema halls spread across the country, organise professional premieres, enter into contracts with digital platforms, broadcast platforms and the likes to also make income.
Davies also raised the fact that the standard of productions including use of state-of-the-art equipment is so encouraging now that good and quality standard is now the measurement and expectation across the industry unlike what obtains in the past.
To this end, he is set to produce movies which will hit the market from the end of the year and the first quarter of 2020.
Asked if he was quitting journalism for movie making, he said:
“As a graduate of Mass Communication, I’m rather going back to part of what I studied which is the use of mass media to communicate to a large audience with the intent to cause positive changes. With the movies, I seek to entertain, educate, re-orientate, and influence positive attitudes by positively projecting our culture and values. In one word, I will seek to tell our stories our own way not the way foreigners want us to see ourselves.”
Femi Davies, in the past, was the brain behind notable Yoruba movies like Owo Ale, Ago Meje -7 ‘O Clock’, Temi Ni Nkem, Pink Ladies, Alabarin, Mase Magbe 2010 Odun Ayo Mi shot in Suncity, South Africa amongst other movies.
He has managed top-rated acts like Sir Shina Peters, Wasiu Alabi Pasuma and promoted K1 D Ultimate, Adewale Ayuba, Wale Thompson, Dele Taiwo, Lanre Teriba, Musiliu Ishola, Q.Dot, Small Doctor, Remedies and a long list of others.
He is set to hit location for new sets of movie production from next month which incidentally is his birthday month.
The well-known Lagos based journalist has spent over 25 years transversing Lagos Television/Radio Lagos, OGTV, Magnet Media, Oricom Advertising, Today’s Choice Magazine, Hearts Magazine, Ace Weekly, Global Excellence, and City People Magazine, before serving under the government of Gbenga Daniel in Ogun State as media consultant to the governor and Director of Organisation for Peoples Party Of Nigeria (PPN) before returning to journalism to establish Ultimate Magazine and later MetroNewsNg, a digital news portal.
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