On Monday, June 27, 2022, Universal Music Group (UMG), the global leader in music-based entertainment, and Audiomack, the artist-first music streaming and discovery platform, announced a new licensing agreement to make UMG content available to Audiomack subscribers in Africa, the United Kingdom, and Canada.
The arrangement extends a prior licensing contract for the brands in the United States between Audiomack and UMG.
With the signing of this new, comprehensive agreement, users of Audiomack in 16 African nations (Algeria, Benin, Cameroon, Congo, Egypt, Ghana, Ivory Coast, Kenya, Mali, Morocco, Nigeria, Senegal, South Africa, Tanzania, Zambia, and Zimbabwe), as well as the United Kingdom and Canada, can now access a carefully curated selection of UMG content. For its premium users in Africa, UMG will furthermore provide Audiomack with a comprehensive catalog selection.
Reactions about the Audiomack, UMG partnership
“Millions of listeners across Africa, the UK, and Canada use Audiomack every day. Our expanded partnership with UMG helps artists in these regions better connect with their local fans and helps artists around the globe tap into a new audience of discovery-focused music fans.” – Dave Macli, Audiomack Co-founder and CEO
“We are excited for more fans across Africa and beyond to have greater access to some of Africa’s most exciting musical talent, as well as UMG’s unrivaled catalog of international superstars and releases. We welcome Audiomack as a partner and look forward to working with them to help strengthen the entire streaming ecosystem in Africa.” – Sipho Dlamini, CEO, Universal Music South Africa, and Sub-Saharan Africa
“Working with Audiomack will enable our artists from across the continent to reach wider across both French-speaking Africa and beyond, as well as to build their audiences across Canada, the UK, and the US. We are excited for the future development of streaming across the continent and to finding great new ways to collaborate together with the team at Audiomack.” – Frank Kacou, Managing Director, Universal Music Africa
Discussion about this post