Nigerian comedian cum fast-rising singer, Carter Efe has clinched an endorsement deal with a Dubai jewelry company.
The content creator acquired great success following his hit song, “Machala” which he had made as a tribute to his music idol, Wizkid.
His debut song has gone on to break records, bringing him unprecedented recognition.
In Carter Efe’s latest win, the budding singer has signed a multi million naira endorsement deal with Proclassics, a Dubai jewelry company.
The Machala crooner took to his Instagram page to disseminate the news to his fans, sharing a video which captured him at the company sealing the ambassadorial deal.
Watch the video below:
WITHIN NIGERIA recalls multifaceted Nigerian rapper cum entertainer, Emeka Akumefule, known professionally as Blaqbonez waded into the ongoing ownership saga between Carter Efe and Berri-Tiga.
The comedian, Carter Efe and the up-and-coming singer, Berri-Tiga, who recently teamed up to serve the music community with a chart topping single tagged; “Machala” are currently at loggerheads and have taken to social media to drag each other.
Carter Efe and Berri-Tiga’s issues are over ownership of their smash tune ‘Machala’. With both side telling their part of the story, it was revealed that Carter Efe offered Berri-Tiga, who wrote and sang the entire song, a 95%-5% split (in favor of the comedian).
In a seeming response to the ongoing saga, Blaqbonez took to the bird app to slam Carter Efe for offering such a deal to a creative. According to the Chocolate City star, without the promoter, a song might eventually be big, but without a creative, the song will not exist at all. Blaqbonez tweeted:
“Forget music business, forget “i dey help you”.
common human decency tells u that u should favor the CREATIVE! the one that brought the music out of thin air.
without promoter song fit blow, without the creative the song won’t exist !.”
Discussion about this post