“It’s 2024, stop asking us to work for free” – Bella Okagbue calls out brands over alleged exploit

• Reality TV star Bella Okagbue calls out business and brand owners for not paying content creators adequately.
• Bella Okagbue urges brands to normalize paying creatives their fair rates.
• She shares experiences of brands offering alternative compensation like early access to unreleased products and free items for collaboration.
• She emphasizes the need to stop asking creatives to work for free in 2024.

BBNaija reality TV star Bella Okagbue has taken to social media to call out business and brand owners for allegedly not adequately compensating content creators for their work.

The reality star took to X (formerly Twitter) to call attention to the prevalent issue in the industry and urged brands to normalize paying creatives their rightful rates.

In a series of tweets, Bella Okagbue revealed the frustrating experiences she has encountered with certain brands.

She disclosed instances where brands attempted to avoid financial compensation by offering alternative forms of payment, such as “early access to unreleased products” and sending items for free in exchange for collaboration.

Bella Okagbue emphasized that it is time for a change in the industry and that the practice of expecting creatives to work for free should be left behind in 2023.

In her words;

“Brands need to normalise paying creatives their rate.

“You get early access to unreleased product”

“we want to send you items for free in exchange for collaboration” etc

It’s 2024, Stop asking us to work for free.

Goodmorning everyone”

See below;

In other news, BBNaija star, Bella Okagbue has disclosed the reasons why brands have not been approaching her and her boyfriend Sheggz, offering insights into her professional collaborations and personal life.

Addressing a long-standing curiosity among fans, Bella shed light on the relatively few brand deals and endorsements she and her partner, Sheg, undertake.

The primary reason, according to Bella, is the substantial price tag associated with their collaboration.

According to her, having established themselves as valuable and reputable names, they both command high fees, thereby making it a substantial investment for brands to engage them simultaneously.