‘Leaving Banky W’s EME Wasn’t A Happy Event’ –Niyola (Video)
Niyola, a Nigerian singer and actress, has spoken about her exit from Empire Mates Entertainment (EME) headed by Banky W.
Niyola, in a recent chat with Chude Jideonwo, faulted the defunct record label for marketing her wrongly because of their business strategy.
The ‘Toh Bad’ crooner added she wasn’t happy leaving EME. “When a female artiste wants to do music, the first thing any man will think of as a business man is be sexy…i’m sexy, i’m smart, i love God but it is also important to find a person or people who understand that…”
“I think that to be fair on the label, a lot of times, they just didn’t see it, they are business man and did things as far their knowledge carried them…i should have been marketed as who i was and not just as a girl that is pretty and that can sing.”
“Leaving EME wasn’t a happy event….it was not happy in the sense that when you invest time, your blood and all into something, you want to see it yield results …but it didn’t happen as expected…….it was sad for me cos i feel I should have done enough more while there…we are still friends now, i am friends with everyone,” Niyola said.
Niyola got signed to Banky W’s Empire Mates Entertainment (EME) in 2012. EME, in 2018, rebranded to become a talent management company focused on creative marketing, advertising, PR and brand events.