Organisers of Big Brother Naija Season 10 have revealed dramatic new changes set to redefine the structure of the popular reality show ahead of its upcoming season.
In a newly released press briefing video currently trending online, the show’s producers confirmed that a series of game-altering twists will be introduced — including the possibility that the eventual winner may not walk away with the full ₦150 million grand prize.
The video, which also featured show host Ebuka Obi-Uchendu, offered fans an early look at what to expect from the highly anticipated new edition.
One of the biggest reveals is the introduction of a “Head of House (HOH) Challenger” twist, a new format where the traditional HOH title can be contested during the week. This marks a major shift from previous seasons where the HOH enjoyed immunity and decision-making authority throughout their tenure.
The twist means that contestants will now be able to challenge the HOH in a separate contest, possibly dethroning them and seizing power in the middle of the week. This dynamic promises increased suspense and shifting alliances, as housemates will need to constantly defend or contest positions of authority.
However, the most headline-grabbing update is a gamble-themed twist affecting the ₦150 million prize money.
According to the organisers, for the first time in the show’s history, the final winner could risk losing a portion of the prize money based on an undisclosed twist that will be revealed during the show. The new element is expected to introduce high-stakes decisions and psychological drama into the final stages of the competition.
While full details of the gambling twist remain under wraps, the organisers confirmed that this season will feature more “suspense, unpredictability, and layered strategy” than ever before. Ebuka, visibly intrigued during the briefing, teased fans about the level of intensity to expect.
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As anticipation builds ahead of BBNaija Season 10’s premiere, the confirmed structural shakeups suggest viewers are in for the most unpredictable and emotionally charged season yet — one that will test not just popularity, but risk appetite, loyalty, and psychological strength.
The show will adopt a double launch format, a move that has now become synonymous with the BBNaija experience. The back-to-back opening ceremonies are scheduled to take place on July 26 and 27, 2025, offering fans an extended weekend of introductions, suspense, and surprises.
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