Former Big Brother Naija champion and fan favourites, Mercy Eke, Tacha Akide, Erica Nlewedim, and Adekunle Olopade have weighed in on their preferred housemates in the current All Eyes On Us edition (Season 10), sparking excitement and renewed interest across social media platforms .
Mercy Eke, the trailblazer who became the first female winner of BBNaija (Pepper Dem, 2019), declared her support for Dede, a 23-year-old entrepreneur from Delta State, calling her a “10/10” in an emphatic post on X.
Her succinct and powerful message — “Dede a 10/10” — immediately energized fan engagement .
Former Lockdown housemate Erica Nlewedim shared that Sabrina, a determined protagonist from Edo State, is her favourite housemate.
She expressed affection with a friendly tweet, “Sabrina is my girl 💖”, cementing Sabrina’s popularity among viewers .
Controversial and outspoken Tacha Akide, also from the 2019 Pepper Dem edition, chose Isabella as her preferred contender. Her direct endorsement on X, “My winner is ISABELLA”, triggered heated online support and debate .
Adekunle Olopade, a Level Up finalist and viewer favorite, gave his backing to Sultana, commending her for delivering consistent and entertaining content. His remark on X—“Sultana gives top‑tier content. She’s my fave.” — further boosted her profile among viewers
Each endorsement stands out, not only because of the celebrities involved but also due to their personal connections to the show and its evolution. All four ex-housemates are known for their strong fanbases, often influencing public perception and voting trends during live shows .
Big Brother Naija Season 10 launched over a double weekend event on July 26 and 27, 2025, introducing a total of 29 housemates vying for the largest-ever grand prize of ₦150 million in cash and sponsored gifts .
Now, as the season progresses, endorsements from past stars continue to shape public interest and viewer expectations.
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