Over N4.7 billion was expended on the production of Big Brother Naija season 7, the organisers of the television reality show have disclosed.
John Ugbe, Chief Executive Officer, MultiChoice Nigeria, made disclosure during the prize presentation to the winner of the “Level Up” edition, Josephine Otabor, popularly known as Phyna, on Tuesday in Lagos.
The News Agency of Nigeria reports that Phyna emerged as the winner of the show as she walked away with N100 million grand prize.
The grand prize comprises N50 million, a new SUV from Innoson Motors, a Dubai trip for two, a year supply of Pepsi, a new techno phone-Camon 19, a supply of Unik soap and a supply of home appliances from Nexus among other mouth-watering items.
Ugbe also said that over one billion votes were cast in the course of the show.
He commended the housemates for giving premium entertainment during the show as he also appreciated the fans and the media for their continued support.
“N4.7 billion was invested into the show, that is the cost of production of the season 7 show, we also had over one billion votes throughout the show.
“Big Brother Naija show is more than just entertainment, it also reflects social and value creation, the show has empowered over 1,200 people, cutting across fashion designers, carpenters, interior decorators, photographers and more.
“Today, this show contributes significantly to the Nigerian economy,” he said.
Earlier, Busola Tejumola, Executive Head of Content, West Africa Channels, Multichoice Nigeria, said that it was fulfilling investing over N4.7 billion in the production of the show.
Tejumola said that the show had created a platform for the display of viable talents, job creation and individual Nigerians fulfilling their dreams and aspirations of attaining fame.
She said having recorded over one billion total votes for the Level Up season, it attested to the fact that the fans of the show were fully engaged with premium content.
“We are excited to see that the show continues to set a great record each season.
“We appreciate our sponsors, Pocket by Piggyvest, Flutterwave and Quidax for making magic with us this season.
“Also to our other sponsors, Pepsi, Aquafina, Johny Walker, Origin, Lush hair, Supa Komando, Munch it, Minimie noodles, Hypo, Unik soap, Techno, Close up, Sunlight dish wash, Lipton tea, Oraimo, Arla Dano milk, Airtel Nigeria, Nexus appliances, Innosons vehicles and travelbeta.com.
“We are extremely proud to have created a platform that contributes to entertaining the world, showcasing talents of housemates, the different expressions of our culture and contributing to the growth of the creative industry in Nigeria.
“Our commitment to providing premium entertainment is unequalled,” she said.
Tejumola appreciated the winner of the show, Phyna and other housemates, saying they presented premium entertainment in the course of the show.
“We started this journey of over 40,000 applications during the auditioning process, we are proud to have once again delivered another amazing show.
“Congratulations Phyna for emerging the winner, I want the other housemates to know that they are equally winners since the beginning of the show.
“Every season of the Big Brother Naija show brings a well thought out creative gameplay, unique personalities, dramas, intrigues, fun and excitement.
“The engagement generated this season has been phenomenal, from the fan base to social media conversations and media coverage,” she said.
Phyna, the winner of the show, was presented with a cheque for N50 million and her new SUV.
Phyna, who was referred to as the “content queen”, was elated, and screamed, beckoning on her fellow ex-housemates to take pictures with her.
She attributed her success to God as she appreciated her fans, family and organisers of the show.
“I appreciate God and Biggie for the privilege to participate in the show, this is after four years of attempts to be part of the show, I finally made it in the fifth attempt.
“Thanks to my fellow housemates and sponsors of this show, I had an amazing experience, I appreciate everyone who voted for me.
“It feels good to be the winner, I plan to achieve a lot going forward and I pray God helps me, with God, I can conquer all,” she said.