Here are 3 reasons why your man is unemotional

3. You could use it against him

The decision to hold back on those feelings could also be influenced by a desire to not become vulnerable and concede too much power to you.

There is a belief among men that when a woman does not know or is unsure of your love for her, she’ll be humble and act right towards you. The moment she knows, however, the power dynamic changes. It is believed that from that moment, she may begin to exploit you, either financially, emotionally or in other ways.

So when he’s forming hard guy, it could be his way of preventing this from happening.