British actress, radio presenter, and activist Jameela Jamil has taken to IG to slam the Kardashian/Jenner sisters for their products which according to her ”promote things that influence women to aspire to unhealthy standards of beauty.”
Kim Kardashian recently shared a controversial video where she cinched her waist unnaturally through the use of a very-tight corset.
People began tagging Jameela to the video and sent her messages to address it and she did.
Sharing a screenshot from Kim’s video Jamil spoke out against unrealistic beauty standards that are reinforced and perpetuated by the patriarchy.
She wrote: “I’ve received over 1000 DMs asking me to address this. The reason I didn’t jump on it immediately isn’t because I don’t think the post was damaging and disappointing. I do.
It’s because the fact that you’re all messaging me about it, shows my work is done. I havent been trying to cancel Kim K. I was always trying to arm YOU with the knowledge to recognize for YOURSELVES that this is a bullshit expectation of women, developed by the patriarchy. If YOU know that it’s problematic, reductive and irresponsible for her to perpetuate such a heavily impossible beauty standard to her impressionable fans… then you’re empowered and conscious and don’t need me.
“Kim, like many of us, has had decades of body image issues and obsession. This has been HEAVILY perpetuated by how much the media scrutinized her and her sisters over their appearances. She isn’t actively trying to harm you. She’s just so harmed and deluded into thinking this is what SHE needs to look like to be special and beautiful and she’s spilling it out onto her following. Is this wrong? YES. But I’m not sure she realizes that she’s doing to others what her idols did to her, in making her think a tiny waist is the key to femininity and sex appeal. We grew up in the era of Heroin Chic, where we were told you HAD to look like an addict starving to death, so to go from that..to being bullied about your body by the world? This toxicity from someone who is smart and knows better, is a sign that this is harm she can’t stop doing.
“So there’s no point in screaming at her. The smart thing to do is to protect YOURSELF. YOU have the power. YOU control every Market. YOU choose what and who is trendy. Unfollow the people who tell you things that hurt your self esteem. Don’t let the debris of their damage spill out onto you. Unfollow people/brands that don’t make you feel powerful and happy and grateful for what you have.
“You’re the boss and none of them are shit without you.
“THE PATRIARCHY WANTS US TO FOCUS ON OUR WEIGHT INSTEAD OF POWER, EQUALITY AND PSYCHOLOGICAL FREEDOM. FUCK ANYONE WHO ENCOURAGES THIS.
“BLOCK. MUTE. DELETE. REPEAT. Follow activists, writers, artists and comedians instead.”
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