Nigerian singer Yemi Alade has signed a global licensing deal with Universal Music Africa (UMA), Universal Music Group’s west African affiliate in partnership with Universal Music France (UMF).
The implication of this deal is that UMA will be the exclusive worldwide recorded music partner for Yemi Alade and her label Effyzzie Music Group.
Taiye Aliyu, CEO and founder of Effyzzie Music Group, added,
“We at Effyzzie Music Group and Yemi Alade are pleased to be working in partnership with the Universal Music Group, changing the narrative of African music, one artist at a time. The Future is Africa.”
Yemi Alade is the first African female Afropop artiste to hit over 100 million views on YouTube and VEVO with her smash hit single “Johnny”, which is now the most viewed video from any African female artiste, Bella Naija reports.
She is also the first female entertainer in Africa to have over a million subscribers on YouTube.
In related news, Nigerian singer Tiwa Savage officially left Don Jazzy-led record label, Mavin Records following the expiration of her contract at the music company to join the Universal Music Group.
The ‘Ife Wa Gbona’ crooner exited the Nigerian company after seven years to begin another face of her career with American music company, Universal Music Group (UMG), which is home to the likes of Taylor Swift, Rihanna, Lady Gaga and more.