Fame Sunset: Checkout backup business, source of income of Nigerian ‘Yesterday Superstars’
Fame is transient just like beauty. A superstar at the peak of stardom could become a footnote in history within the twinkle of an eye. A lot of stars have shone on the horizon but not all of them are still up there.
Michael Stephens, aka Ruggedman, undoubtedly redefined rap music in Nigeria. With hits such as Ehen, Peace or War, Baraje, among others, many looked up to him to go international with his craft.
However, the rapper seemed to run out of steam after his 2007 album, Ruggedy Baba. Perhaps distracted by his beef with 9ice and Mode 9, the rapper didn’t pay much attention to his career. The emergence of younger rappers also contributed to his decline.
But the rapper has always been business-minded. Even at the peak of his career, he launched a clothing line, Twentieth September Wears, and he has since invested in other streams of income.
Telling Sunday Scoop about the businesses he is involved in, he said, “I own a virtual soccer gaming brand called Rugged Premier League. I also host events and TV reality shows. Only ignorant people would say that I went into business because I was no longer making money from music. I started working on Twentieth September Wears in 2004/2005. Some of the shirts we used in my videos, Peace or War and Baraje, of many years ago, were made by TSW. A lot of people are quick to say things despite the fact they cannot prove it or how silly it sounds.”