X3M expands footprints to Dubai, Kenya to mark 10th anniversary

X3M Ideas, a Nigerian full service marketing communication agency, has unveiled plans to expand its services to Dubai, Kenya and Congo Brazzaville, to commemorate its 10th anniversary.

Founder, X3M Ideas, Mr Steve Babaeko, said this in a statement on Friday in Lagos.

According to him, the company which began operations in 2012 has recorded tremendous success and transformed the Nigerian advertising landscape.

He said that the agency’s had remained consistent in delivering world-class marketing campaigns while promoting premium brand experiences through its investment in young talents.

Babaeko said that beyond Nigeria, X3M Ideas had grown into a Pan-African agency.

“On its fifth anniversary, its South African operation was set in motion and a year later, X3M Ideas began operations in Zambia.

“By January 2022, the expansion project had reached Nairobi, Kenya and Congo Brazzaville,” he said.

He added that by ploughing further into the middle-east market in Dubai, the 10-year-old agency has set the tone for the journey into the next decade.

Babaeko said that the agency’s in the past 10 years of operations had remarkably transformed Nigerian brands into international businesses.

He noted that due to digital disruption, the business of advertising had become more complex.

He, however, said that rather than focus on the challenges of consumer markets where the company operated, it saw more opportunities for growth beyond select countries in Africa.

“Dubai is a choice destination for businesses in Africa.

“Wherever we see a need for innovative solutions for strategic communications, we go there and help businesses find their ‘X-factor’ and deliver quality service,’’ he said.

Reports have it that X3M Ideas emerged winner of the Marketing Communications Agency of the Year at Brandcom Awards in 2020.

The company since inception has executed marketing campaigns for brands such as Chivas, Beefeater, Access Bank, GOtv and Jameson in Zambia, Zimbabwe, Mozambique and Botswana.

The agency has a diverse portfolio of clients including Multichoice Nigeria, Globacom Nigeria, FrieslandCampina, WAMCO, Pernod Ricard Nigeria, Quidax, Abeg, Flutterwave, Otusca Nigeria, and the Lacasera Company, among others.